The Charge Up+ income-based, electric vehicle (EV) incentive launched in November 2024. As of the date of publication, the Board of Public Utilities (BPU) has approved more than 2,150 Charge Up+ applications from potential buyers and nearly 1,200 have been redeemed (55%), with the other 974 not yet redeemed. Dealers (and consumers) may have questions about the new incentives, including eligibility and the application process. The following are some details about the new program. When speaking to a customer about an EV eligible for the base $2,000 Charge Up New Jersey incentive, dealer personnel should make the potential buyer aware of the potential additional $2,000 Charge Up+ incentive. The customer will need to apply through the BPU to determine whether or not they are eligible, based on their income. If they are, they will receive a Prequalification ID. They can then return to the dealership to order, purchase, or lease an eligible vehicle, and will receive the additional $2,000 Charge Up+ incentive at the point‑of‑purchase. Consumers should note that applications are processed by the BPU on a first-come, first-served basis, and may take up to 10 business days. Charge Up+ Program Offers Some EV Buyers an Additional $2,000 Incentive on Eligible Vehicles 12 NEW JERSEY auto retailer
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