disclosures, minimizing friction keeps customers happy and loyal. 7. Invest in Employee Happiness to Serve Better The Bananas invest in their staff, sending them to Ireland, to concerts, and giving them VIP perks. They’re highly motivated to do their jobs with passion. Bank Takeaway: Community banks should view employees as internal customers. As Richard Branson, British entrepreneur and founder of the Virgin Group, once said, “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” Offer professional development, healthy work environments, flexible policies and opportunities for staff to thrive. Happy employees equal better service and higher customer satisfaction. 8. Lead with a Vision and Authentic Culture Savannah Bananas isn’t about wins and losses. It’s about joy, belonging and entertainment pursued joyfully and unapologetically. They’ve built a fan-first culture that transcends baseball and now draws an audience that can fill Clemson’s Memorial Stadium, which has a capacity of 81,000. Bank Takeaway: Banks should articulate a people-first mission, whether it’s empowering families, boosting local businesses, participating in local events or improving financial wellness. A genuine mission — one built on a customer-first culture — attracts loyal customers and guides every service decision. A Home Run for Banks The Savannah Bananas may play baseball, but their real game is people. They’ve built a brand rooted in fun, empathy and a customer-oriented experience. That formula can work off the field and in the bank branch. For community banks, this means shifting your mindset and using marketing to create more meaningful moments. Swiftly address customer pain points, personalize relationships, foster staff pride and dare to step outside the (batter’s) box with innovative thinking. By “going Bananas” — with entertainment and empathy — community banks can stand out, build deeper connections, and grow their assets and a fan-worthy brand. We’re Bank Marketing Center, the leading, subscription-based provider of automated marketing services to community banks. Our goal is to help bank marketers with topical, compelling communication with customers that builds trust, relationships and revenue. And we do this through automating critical bank marketing functions, such as content creation, social media management, and digital asset management, as well as regulatory and brand compliance. Do you want to learn more about what we can do for your community bank and your marketing efforts? You can start by visiting bankmarketingcenter.com. Then, feel free to contact me directly by phone at (678) 528-6688 or via email at nreynolds@bankmarketingcenter.com. As always, I welcome your thoughts. 1 ThrivePoint. The Power of Questions: How the Savannah Bananas Revolutionized the Fan Experience. August 20, 2024. A genuine mission — one built on a customer-first culture — attracts loyal customers and guides every service decision. 24
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