Fourth Quarter 2024 Page 5 Chevrolet, -6528 Ford, -3750 GMC, -3563 Jeep, -2514 Nissan, -1805 Ram, -1786 Subaru, -1647 Buick, -1433 Hyundai, -704 Lincoln, -677 Dodge, -658 Cadillac, -648 Acura, -576 Infiniti, -226 Mazda, -220 Genesis, -195 Kia, -127 Volkswagen, -121 Volvo, 71 MINI, 109 Land Rover, 312 Porsche, 466 Audi, 489 Rivian, 790 Lexus, 1574 Mercedes, 1596 BMW, 1924 Honda, 2432 Toyota, 6495 Tesla, 10993 -12,000 -6,000 0 6,000 12,000 Actual registrations minus target (county industry registrations times U.S. market share) Top 20 Selling Models during 2024 - Market Share and % Change in Registrations vs. 2023 County % chg. County % chg. Rank Model Share % '23 to '24 Rank Model Share % '23 to '24 1 Tesla Model Y 7.9 -0.4 11 Honda Accord 1.5 -27.3 2 Toyota RAV4 4.6 17.1 12 Honda HR-V 1.4 9.8 3 Honda CR-V 3.2 10.9 13 Toyota Tundra 1.2 47.7 4 Tesla Model 3 3.2 -35.6 14 Subaru Crosstrek 1.2 3.8 5 Honda Civic 3.2 17.5 15 Ford Maverick 1.1 17.3 6 Toyota Camry 2.6 18.9 16 Hyundai Tucson 1.0 -0.6 7 Toyota Tacoma 2.2 -11.1 17 Lexus NX 1.0 15.2 8 Toyota Corolla 2.1 -2.0 18 Lexus RX 0.9 9.9 9 Chevrolet Silverado 2.0 -2.2 19 Kia Sportage 0.9 29.5 10 Ford F-Series 1.9 -0.5 20 Hyundai Ioniq 5 0.9 43.9 BRANDS AND MODELS TOP SELLING MODELS Table on the left presents the top 20 selling models in the county during all of 2024. Share of industry registrations and the percent change versus 2023 are also shown. Models with the five largest percentage increase are shaded blue. Data sourced from Experian Automotive. The graph below provides an indicator of brands that are popular in the San Diego County market (relative to the National standard), and those that are not. Here’s how it works: For the top 30 selling brands, each brand’s share of the U.S. market is multiplied by industry retail registrations in the county in 2024. This yields a “target” for the county market. Target registrations are subtracted from actual registrations to derive the measurement of sales performance. Brands at the top of the graph (i.e., Tesla, Toyota, Honda, BMW, and Mercedes) are relatively strong sellers in the county, with actual registrations exceeding calculated targets by large margins. For instance, Tesla registrations exceeded the target by 10,993 units. BRAND SALES PERFORMANCE San Diego County Retail Market Performance based on registrations during 2024 Actual registrations minus target (county industry registrations times U.S. market share) Data sourced from Experian Automotive. 1. Tesla 2. Toyota 3. Honda 4. BMW 5. Mercedes
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