Page 6 San Diego Auto Outlook 0.0% 7.0% 14.0% 21.0% 28.0% Q1 '20 Q2 '20 Q3 '20 Q4 '20 Q1 '21 Q2 '21 Q3 '21 Q4 '21 Q1 '22 Q2 '22 Q3 '22 Q4 '22 Q1 '23 Q2 '23 Q3 '23 Q4 '23 Q1 '24 Q2 '24 Q3 '24 Q4 '24 Electric (BEV) Hybrid Plug In Hybrid (PHEV) BEV Registrations and Market Share Franchised Dealerships Direct Sellers 2023 Annual 10,724 20,954 2024 Annual 13,275 19,356 % change 23.8% -7.6% 2023 mkt. share % 33.9 66.1 2024 mkt. share % 40.7 59.3 change 6.8 -6.8 3Q '24 regs. 3,181 5,193 4Q '24 regs. 3,717 4,064 % change 16.9% -21.7% 3Q '24 mkt. share % 38.0 62.0 4Q '24 mkt. share % 47.8 52.2 change 9.8 -9.8 0 5000 10000 15000 20000 25000 30000 35000 2023 2024 2023 2024 2023 2024 Hybrid BEV PHEV New vehicle registrations Franchised Direct BEV, PHEV, AND HYBRID MARKET SHARE Percent Share of Industry Registrations by Powertrain Type FRANCHISED DEALERSHIPS AND DIRECT SELLERS New Hybrid, BEV, and PHEV Registrations in San Diego County by Type of Selling Dealership Data sourced from Experian Automotive. Hybrid registrations exclude mild hybrids. The dark green areas in the graph show registrations by powertrain type for franchised dealerships. Sum of the green areas is 42,015 units, 68% of the overall total. Data sourced from Experian Automotive. Hybrid registrations exclude mild hybrids. FLAT ALTERNATIVE POWERTRAIN MARKET FIVE KEY TRENDS 1. 2. BEV gains have levelled off. BEV share increased by 5.7 points from ‘22 to ‘23, but was up by just 0.7 points in ‘24. 3. 4. 5. 2024 recap: Industry registrations fell by less than 1% vs. ‘23. BEVs were up 3%, hybrids rose 26%, & PHEVs climbed 5%. BEV sales at franchised dealerships increased 23.8% last year vs. the 7.6% decline for direct sellers. Hybrid sales have accelerated. Hybrid vehicle market share increased from 12.9% in 2023 to 16.3% last year. 4Q ‘24 recap: BEV market share fell from 3Q, hybrid share increased, and PHEVs were unchanged. Annual Totals 2023 2024 Electric (BEV) 22.2% 22.9% Hybrid 12.9% 16.3% Plug In Hybrid (PHEV) 3.7% 3.9% Quarterly 3Q '24 4Q '24 Electric (BEV) 24.2% 22.0% Hybrid 15.8% 18.9% Plug In Hybrid (PHEV) 3.9% 3.9%
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