Page 10 San Diego Auto Outlook 0.2% 2.9% -0.1% 2.7% -0.7% 7.7% 9.7% 1.2% 0.3% 4.2% 4.5% 5.0% 6.2% -5.2% 3.9% -3.3% 4.4% -1.3% -3.7% -1.7% -6.0% -4.0% -2.0% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 0 500 1000 1500 2000 2500 3000 3500 4000 Percent change 2024 vs. 2023 - orange circles 2024 registrations - grey bars Zip Code New Retail Light Vehicle Registrations for Zips Outside of San Diego 2024 Annual and Percent Change vs. 2023 Data sourced from Experian Automotive. ZIP CODE MARKETS REVIEW Industry Registrations Battery Electric Vehicle Market Share (%) Luxury Brand Market Share (%) 2023 Annual 2024 Annual % change '24 vs. '23 2023 Annual 2024 Annual change '24 vs. '23 2023 Annual 2024 Annual change '24 vs. '23 91910-Chula Vista 3,058 3,056 -0.1% 13.0 16.5 3.5 19.5 20.8 1.3 91911-Chula Vista 3,128 3,219 2.9% 9.8 11.3 1.5 14.5 13.2 -1.3 91913-Chula Vista 3,478 3,484 0.2% 25.7 26.3 0.6 36.3 33.5 -2.8 91915-Chula Vista 2,045 2,134 4.4% 25.3 26.7 1.4 35.1 34.2 -0.9 91977-Spring Valley 2,152 2,235 3.9% 13.8 17.4 3.6 17.0 17.8 0.8 92009-Carlsbad 2,660 2,641 -0.7% 32.5 32.3 -0.2 46.5 47.9 1.4 92019-El Cajon 2,370 2,599 9.7% 16.7 24.0 7.3 33.0 34.9 1.9 92020-El Cajon 2,333 2,450 5.0% 12.0 15.7 3.7 20.7 21.3 0.6 92021-El Cajon 2,415 2,600 7.7% 9.6 14.8 5.2 15.4 17.5 2.1 92024-Encinitas 2,704 2,776 2.7% 29.9 29.4 -0.5 44.2 42.4 -1.8 92026-Escondido 2,155 2,127 -1.3% 21.5 20.5 -1.0 27.3 24.6 -2.7 92027-Escondido 1,991 1,957 -1.7% 16.8 17.1 0.3 21.5 18.2 -3.3 92028-Fallbrook 2,185 2,321 6.2% 18.3 21.2 2.9 25.9 28.7 2.8 92037-La Jolla 2,487 2,495 0.3% 32.6 31.8 -0.8 57.7 58.3 0.6 92056-Oceanside 2,300 2,224 -3.3% 20.0 19.6 -0.4 26.0 24.3 -1.7 92057-Oceanside 2,422 2,296 -5.2% 17.6 20.5 2.9 23.6 23.4 -0.2 92064-Poway 2,355 2,460 4.5% 27.3 25.3 -2.0 34.6 32.3 -2.3 92069-San Marcos 2,171 2,090 -3.7% 22.7 21.8 -0.9 26.7 25.0 -1.7 92071-Santee 2,372 2,472 4.2% 16.2 18.6 2.4 20.9 22.8 1.9 92078-San Marcos 2,527 2,558 1.2% 29.7 30.6 0.9 37.4 37.2 -0.2 ZIP CODE MARKETS OUTSIDE SAN DIEGO 92019 (El Cajon) Had Largest Percentage Gain The graphs and tables on these two pages show specific data on the top 20 San Diego County zip code markets that are outside of San Diego. The figures represent new vehicles registered to retail customers residing in each of the zip codes, and includes both purchase and lease transactions. The graph above shows new vehicle registrations n 2024 (grey bars and left axis) and percent change vs. 2023 (orange circles with labels and right axis). Data sourced from Experian Automotive.
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