Fourth Quarter 2024 Page 11 91911-Chula Vista 92021-El Cajon 92020-El Cajon 91910-Chula Vista 92027-Escondido 91977-Spring Valley 92071-Santee 92056-Oceanside 92026-Escondido 92057-Oceanside 92028-Fallbrook 92069-San Marcos 92019-El Cajon 92064-Poway 91913-Chula Vista 91915-Chula Vista 92024-Encinitas 92078-San Marcos 92037-La Jolla 92009-Carlsbad 11.3% 14.8% 15.7% 16.5% 17.1% 17.4% 18.6% 19.6% 20.5% 20.5% 21.2% 21.8% 24.0% 25.3% 26.3% 26.7% 29.4% 30.6% 31.8% 32.3% 91911-Chula Vista 92021-El Cajon 91977-Spring Valley 92027-Escondido 91910-Chula Vista 92020-El Cajon 92071-Santee 92057-Oceanside 92056-Oceanside 92026-Escondido 92069-San Marcos 92028-Fallbrook 92064-Poway 91913-Chula Vista 91915-Chula Vista 92019-El Cajon 92078-San Marcos 92024-Encinitas 92009-Carlsbad 92037-La Jolla 13.2% 17.5% 17.8% 18.2% 20.8% 21.3% 22.8% 23.4% 24.3% 24.6% 25.0% 28.7% 32.3% 33.5% 34.2% 34.9% 37.2% 42.4% 47.9% 58.3% ZIP CODE MARKETS OUTSIDE SAN DIEGO BEV Market Share Exceeded 30% in Three Zip Codes Data sourced from Experian Automotive. The table above shows brand market shares in each of the top 20 zip code markets. (Includes top ten selling brands in the county.) Three highest market shares for each brand are shaded grey. Data sourced from Experian Automotive. Brand Market Share - 2024 (for top 10 selling brands in county market) Battery Electric Vehicle Market Share for Zip Codes Outside of San Diego 2024 Luxury Brand Market Share for Zip Codes Outside of San Diego 2024 Zip Code Toyota Tesla Honda Ford Hyundai Kia Chevrolet BMW Lexus Subaru 91910-Chula Vista 18.8 8.5 14.5 7.1 6.3 5.7 4.6 5.5 2.2 2.5 91911-Chula Vista 20.2 6.2 17.3 9.1 5.9 7.3 4.1 7.8 1.5 1.7 91913-Chula Vista 16.6 16.8 12.1 5.3 5.3 6.3 4.2 3.4 3.9 4.0 91915-Chula Vista 18.7 16.6 11.2 4.6 3.7 5.4 4.7 3.0 4.3 3.2 91977-Spring Valley 19.9 8.0 17.4 7.0 7.9 7.0 4.9 4.5 2.6 2.1 92009-Carlsbad 13.1 17.0 7.2 6.4 3.4 4.6 5.1 1.4 6.3 6.3 92019-El Cajon 17.7 10.0 10.0 6.8 8.5 3.9 4.9 3.5 6.9 3.7 92020-El Cajon 21.4 7.1 12.1 9.0 8.3 5.9 5.6 4.5 4.2 2.2 92021-El Cajon 22.0 6.8 14.0 9.8 9.3 6.0 5.4 4.5 2.8 2.5 92024-Encinitas 16.1 14.3 6.0 8.8 3.6 4.1 3.4 1.3 4.8 4.6 92026-Escondido 22.0 11.4 10.0 8.3 7.4 5.1 5.0 4.5 2.2 4.4 92027-Escondido 24.2 9.4 12.5 7.9 8.8 4.6 4.4 4.8 1.6 1.9 92028-Fallbrook 18.5 12.8 8.8 10.5 6.5 3.8 4.7 4.4 2.6 4.1 92037-La Jolla 11.1 16.8 4.8 4.0 2.1 3.0 3.7 1.2 8.3 4.8 92056-Oceanside 20.7 9.7 11.1 9.3 5.9 5.0 5.2 4.8 3.1 3.6 92057-Oceanside 23.2 11.7 11.1 7.2 6.4 5.4 4.7 5.4 2.0 3.0 92064-Poway 15.9 12.4 11.2 9.1 6.1 4.5 6.4 3.8 3.7 4.6 92069-San Marcos 20.7 11.3 11.0 10.8 5.7 4.8 4.5 4.0 2.9 3.9 92071-Santee 16.9 9.8 11.8 9.9 8.5 7.5 6.4 3.6 2.9 2.8 92078-San Marcos 13.4 16.8 8.1 8.4 4.6 6.3 5.1 2.3 3.5 4.7
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