Page 14 San Diego Auto Outlook Brand Registrations Report San Diego County New Retail Car and Light Truck Registrations Fourth Quarter Annual Totals Registrations Market Share (%) Registrations Market Share (%) 4Q '23 4Q '24 % change 4Q '23 4Q '24 Change 2023 2024 % change 2023 2024 Change TOTAL 34,805 35,389 1.7 142,548 142,442 -0.1 Cars 9,690 8,861 -8.6 27.8 25.0 -2.8 40,608 35,838 -11.7 28.5 25.2 -3.3 Light Trucks 25,115 26,528 5.6 72.2 75.0 2.8 101,940 106,604 4.6 71.5 74.8 3.3 Domestic Brands 11,421 10,941 -4.2 32.8 30.9 -1.9 50,225 46,115 -8.2 35.2 32.4 -2.8 European Brands 4,918 5,035 2.4 14.1 14.2 0.1 20,032 19,807 -1.1 14.1 13.9 -0.2 Japanese Brands 15,202 15,456 1.7 43.7 43.7 0.0 58,013 61,254 5.6 40.7 43.0 2.3 Korean Brands 3,264 3,957 21.2 9.4 11.2 1.8 14,278 15,266 6.9 10.0 10.7 0.7 Acura 216 173 -19.9 0.6 0.5 -0.1 929 712 -23.4 0.7 0.5 -0.2 Alfa Romeo 28 12 -57.1 0.1 0.0 -0.1 82 66 -19.5 0.1 0.0 -0.1 Audi 694 499 -28.1 2.0 1.4 -0.6 2,610 2,210 -15.3 1.8 1.6 -0.2 BMW 1,315 1,357 3.2 3.8 3.8 0.0 5,069 5,328 5.1 3.6 3.7 0.1 Buick 69 93 34.8 0.2 0.3 0.1 249 286 14.9 0.2 0.2 0.0 Cadillac 159 202 27.0 0.5 0.6 0.1 742 859 15.8 0.5 0.6 0.1 Chevrolet 2,120 2,316 9.2 6.1 6.5 0.4 8,993 8,108 -9.8 6.3 5.7 -0.6 Chrysler 99 40 -59.6 0.3 0.1 -0.2 365 227 -37.8 0.3 0.2 -0.1 Dodge 132 73 -44.7 0.4 0.2 -0.2 654 480 -26.6 0.5 0.3 -0.2 Ford 2,447 2,768 13.1 7.0 7.8 0.8 10,746 10,916 1.6 7.5 7.7 0.2 Genesis 116 110 -5.2 0.3 0.3 0.0 557 460 -17.4 0.4 0.3 -0.1 GMC 405 531 31.1 1.2 1.5 0.3 1,743 2,067 18.6 1.2 1.5 0.3 Honda 3,743 3,986 6.5 10.8 11.3 0.5 15,058 16,019 6.4 10.6 11.2 0.6 Hyundai 1,498 1,720 14.8 4.3 4.9 0.6 6,662 7,032 5.6 4.7 4.9 0.2 Infiniti 83 75 -9.6 0.2 0.2 0.0 366 326 -10.9 0.3 0.2 -0.1 Jaguar 27 20 -25.9 0.1 0.1 0.0 109 115 5.5 0.1 0.1 0.0 Jeep 924 603 -34.7 2.7 1.7 -1.0 3,730 2,500 -33.0 2.6 1.8 -0.8 Kia 1,648 2,024 22.8 4.7 5.7 1.0 7,043 7,557 7.3 4.9 5.3 0.4 Land Rover 262 305 16.4 0.8 0.9 0.1 1,109 1,199 8.1 0.8 0.8 0.0 Lexus 1,138 1,205 5.9 3.3 3.4 0.1 4,161 5,162 24.1 2.9 3.6 0.7 Lincoln 71 58 -18.3 0.2 0.2 0.0 289 324 12.1 0.2 0.2 0.0 Maserati 25 1 -96.0 0.1 0.0 -0.1 99 40 -59.6 0.1 0.0 -0.1 Mazda 685 860 25.5 2.0 2.4 0.4 3,409 3,570 4.7 2.4 2.5 0.1 Mercedes 986 1,290 30.8 2.8 3.6 0.8 4,340 4,418 1.8 3.0 3.1 0.1 MINI 107 99 -7.5 0.3 0.3 0.0 438 373 -14.8 0.3 0.3 0.0 Mitsubishi 51 38 -25.5 0.1 0.1 0.0 229 146 -36.2 0.2 0.1 -0.1 Nissan 1,173 1,162 -0.9 3.4 3.3 -0.1 5,245 4,884 -6.9 3.7 3.4 -0.3 Polestar 14 27 92.9 0.0 0.1 0.1 76 198 160.5 0.1 0.1 0.0 Porsche 249 330 32.5 0.7 0.9 0.2 1,070 1,123 5.0 0.8 0.8 0.0 Ram 393 296 -24.7 1.1 0.8 -0.3 1,776 1,208 -32.0 1.2 0.8 -0.4 Rivian 381 333 -12.6 1.1 0.9 -0.2 1,100 1,191 8.3 0.8 0.8 0.0 Subaru 1,288 1,259 -2.3 3.7 3.6 -0.1 5,255 4,929 -6.2 3.7 3.5 -0.2 Tesla 4,055 3,574 -11.9 11.7 10.1 -1.6 19,458 17,658 -9.3 13.7 12.4 -1.3 Toyota 6,825 6,698 -1.9 19.6 18.9 -0.7 23,361 25,506 9.2 16.4 17.9 1.5 Volkswagen 891 724 -18.7 2.6 2.0 -0.6 3,469 3,221 -7.1 2.4 2.3 -0.1 Volvo 271 267 -1.5 0.8 0.8 0.0 1,308 1,067 -18.4 0.9 0.7 -0.2 Other 217 261 20.3 0.6 0.7 0.1 649 957 47.5 0.5 0.7 0.2 Data sourced from Experian Automotive. The table shows new retail light vehicle (car and light truck) registrations in the San Diego County market. Figures are shown for the Fourth Quarters of ‘23 and ‘24, and annual totals. The top ten ranked brands in each change category are shaded yellow.
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