To enhance the show-going experience for attendees, feature attractions were popular once again this year. The GoldenBoy Mobility Zone featured a wide variety of accessible vehicles and adaptive equipment to help those with physical challenges, and the Sunday’s Family Day offered free admission to all children 12 and under to enjoy the many kid-friendly activities at the show. Nissan returned to sponsor our Military Appreciation program, which included the distribution of thousands of complimentary tickets to active and recently retired military personnel from their San Diego stores, in addition to supporting our military discount offers. Once again this year, media coverage of the show was exceptional, with local media outlets providing outstanding coverage throughout the entire run of the show. » Live and recorded TV news segments from KUSI, Fox, CBS, ABC, NBC, etc. throughout the run of the show. » More than 13 million gross impressions from TV, radio and digital marketing campaigns. » Over $500k of on-site and on-air broadcast media promotions. The San Diego Auto Show has always enjoyed a great relationship with local media, who understand that supporting the dealer community through auto show coverage parlays into success throughout the year for all concerned. Thank you to all of our valuable media partners for your continued support. What Did Car Buyers Like About This Year’s San Diego International Auto Show? “There is no other opportunity I know of to see so many different manufacturers in one place to compare head-to-head while information is fresh in my mind. In the past, I bought TWO cars immediately after the auto show and enjoyed photographing the invoice sticker to tell the dealer exactly what I wanted!” “Riding along in the EVs that were featured was an excellent experience and opportunity to see their performance and capabilities. I would have loved to be able to drive them as well. This was the highlight of the Auto Show. My daughter leased a new Ford Mach-E the next day after riding in one at the show!” “I don’t have time to go and sit down at dealerships to look at new cars, so this show helps me see what I like and don’t like in certain brands/cars. If I don’t see them at the show, I most likely won’t consider going to their dealership during my purchase.” “I liked the ability to drive a fully electric vehicle on the local public streets so you can compare it to a traditional internal combustion engine vehicle.” “I was pleasantly surprised at the luxury of Genesis! I am no longer considering Tesla, which had no cars at the show.” 12 SAN DIEGO DEALER
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