During the show, the San Diego Convention Center was transformed into the largest new vehicle showroom in California, as attendees flooded the show floor to check out all-new vehicle debuts, comparison shop various makes and models, learn about the latest new technology and even take test drives/rides of new models. And compare they did, as the San Diego International Auto Show generated more than 300,000 in-vehicle consumer experiences. Spend some time on the show floor and it becomes clear why our attendees tell us that the auto show influences their vehicle purchases more than any form of advertising, social media or news coverage, and even more than advice from friends and family: » 74% of attendees indicate that the Auto Show influences their vehicle purchase decisions. » 30% added brands to their purchase consideration lists that they weren’t considering before attending the show. » 20% removed brands from their consideration lists because they weren’t at the show. Not only do our show insights make it clear that car buyers are making purchase NCDA.COM 9
RkJQdWJsaXNoZXIy MTg3NDExNQ==