San Diego County New Retail Car and Light Truck Registrations Most Recent Two Months YTD thru Nov. YTD Market Share 10/24 & 11/24 10/25 & 11/25 % change YTD '24 YTD '25 % change YTD '24 YTD '25 change Industry Total 24,008 23,901 -0.4% 131,022 133,710 2.1% Cars 6,176 5,573 -9.8% 33,144 31,224 -5.8% 25.3 23.4 -1.9 Light Trucks 17,832 18,328 2.8% 97,878 102,486 4.7% 74.7 76.6 1.9 Percent Change in County Registrations by Manufacturer Percent Change in County and U.S. YTD 2025 thru Nov. vs. YTD 2024 New Retail Light Vehicle Markets YTD 2025 thru Nov. vs. YTD 2024 San Diego County Market Shares by Powertrain Type YTD 2024 and YTD 2025, thru November County 2.1% County 4.7% County -5.8% U.S. 3.9% U.S. 6.3% U.S. -6.9% TOTAL Trucks Cars 15.1% 11.2% 10.1% 9.6% 6.7% 4.5% 3.3% -1.0% -1.1% -1.5% -3.0% -7.8% -12.2% -16.4% 54.9% 23.0% 16.1% 3.9% 2.1% 50.4% 23.0% 20.8% 3.9% 1.9% Gasoline Electric (BEV) Hybrid Plug-in Hybrid (PHEV) Diesel YTD '24 YTD '25 San Diego Outlook Covering the San Diego County automotive market Data thru November 2025 Data Information Released by: New Car Dealers Association San Diego County Data sourced from Experian Automotive. Figures for November 2025 are partially estimated. Data presented in Auto Outlook measures new retail vehicle registrations in San Diego County. Monthly recording of registrations occurs when vehicle title information is processed, which may differ from date of sale. Title recording can occasionally be subject to processing delays by governmental agencies. For this reason, the year-to-date figures will typically be more reflective of market results. The graph above shows market share by type of powertrain. Hybrid vehicle market share excludes mild hybrids. Data sourced from Experian Automotive. The graph above compares the change in new retail car and light truck registrations in both the county and U.S. markets. Data sourced from Experian Automotive. The graph above shows the percent change in new car and light truck registrations by manufacturer during the first 11 months of this year versus the same period a year earlier. Data sourced from Experian Automotive. Note: MB is Mercedes-Benz. NCDA.COM 25
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