©2026 The New Car Dealers of San Diego (NCDA) | MBR Connect™, formerly The newsLINK Group LLC. All rights reserved. San Diego Dealer is published four times per year and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of NCDA, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. San Diego Dealer is a collective work, and as such, some articles are submitted by authors who are independent of NCDA. While a first-print policy is encouraged, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (801) 676-9722. CHAIRMAN PAUL DYKE................................District 4 VICE CHAIRMAN SCOTT KIEFNER.......................District 6 SECRETARY/TREASURER JENIFER BALL............................District 6 PAST CHAIRMAN JOHN SEGAL.............................District 3 BOARD MEMBERS ANTHONY BENFATTI..............District 1 MATT CRANDALL.....................District 2 PAUL FILLMORE........................District 3 BANU GREWAL.........................District 3 MAX JOHNSON........................District 1 GREG KAMINSKY.....................District 4 JASON MOSSY...........................District 5 MANNY SEDANO.....................District 5 JOHNNY SIEPKER.....................District 2 NCDA STAFF SCOTT WEBB President DIANA SWEITZER Accounting and Administration Manager TYLER GRAY Marketing & Operations Manager CLAUDIA OLVERA Meeting and Facilities Coordinator ROBERT HEINTZ California Sales Training Academy Instructor Contents 10065 Mesa Ridge Ct. San Diego, CA 92121 Tel: (858) 550-0080 Fax: (858) 550-9537 ncda.com 16 Publication 14 | 2026 Issue 2 5 Chairman’s Letter By Paul Dyke, Chairman, New Car Dealers Association 7 The Power of Presence How the San Diego International Auto Show Accelerates the Vehicle Purchase Journey 14 San Diego Automotive Technology Career Day 15 Welcome, New Associate Member! Haig Partners 16 Privacy and Wearable Recording Devices What California Businesses Should Know About SB 1130 By Christian J. Scali, Managing Shareholder, Scali Rasmussen 18 California Requires Retailers to Collect a New Recycling Fee on Embedded Batteries By Sam Celly, MS, JD, CSP, President and CEO, Celly Services Inc. 20 California Dealership Values Are Rising, but Value Must Be Proven By Jayson Crouch, Managing Director, Haig Partners 23 5 Costly Employee Classification Mistakes California Employers Make Your 5-Step Action Plan to Avoid Them By Aaron Cargain, Partner, Fisher Phillips ASK ALISON 26 Has Your Dealership Considered a Medical Captive? By Alison McCallum, Principal, EPIC Insurance Brokers 27 San Diego Auto Outlook First Quarter 2026 7 4 SAN DIEGO DEALER
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