San Diego County New Retail Car and Light Truck Registrations Most Recent Two Months YTD thru Aug. YTD Market Share 7/24 & 8/24 7/25 & 8/25 % change YTD '24 YTD '25 % change YTD '24 YTD '25 change Industry Total 23,736 23,990 1.1% 96,207 98,390 2.3% Cars 5,857 5,298 -9.5% 24,132 23,111 -4.2% 25.1 23.5 -1.6 Light Trucks 17,879 18,692 4.5% 72,075 75,279 4.4% 74.9 76.5 1.6 Percent Change in County Registrations by Manufacturer Percent Change in County and U.S. YTD 2025 thru Aug. vs. YTD 2024 New Retail Light Vehicle Markets YTD 2025 thru Aug. vs. YTD 2024 San Diego County Market Shares by Powertrain Type YTD 2024 and YTD 2025, thru August County 2.3% County 4.4% County -4.2% U.S. 6.0% U.S. 8.4% U.S. -4.6% TOTAL Trucks Cars 26.3% 16.0% 11.2% 9.7% 8.0% 5.3% 3.9% 2.6% 1.7% 0.5% -2.8% -7.8% -12.8% -23.2% 55.4% 23.3% 15.3% 3.9% 2.1% 50.9% 21.7% 21.3% 4.1% 2.0% Gasoline Electric (BEV) Hybrid Plug-in Hybrid (PHEV) Diesel YTD '24 YTD '25 San Diego Outlook Covering the San Diego County automotive market Data thru August 2025 Data Information Released by: New Car Dealers Association San Diego County Data sourced from Experian Automotive. Figures for August 2025 are partially estimated. Data presented in Auto Outlook measures new retail vehicle registrations in San Diego County. Monthly recording of registrations occurs when vehicle title information is processed, which may differ from date of sale. Title recording can occasionally be subject to processing delays by governmental agencies. For this reason, the year-to-date figures will typically be more reflective of market results. The graph above show 24 months of history for BEV (battery electric vehicle) market share in San Diego County. The most recent 12 months are shown by the orange line, and the year-earlier 12 month period is shown by the blue line. Data sourced from Experian Automotive. The graph above compares the change in new retail car and light truck registrations in both the county and U.S. markets. Data sourced from Experian Automotive. The graph above shows the percent change in new car and light truck registrations by manufacturer during the first eight months of this year versus the same period a year earlier. Data sourced from Experian Automotive. Note: MB is Mercedes-Benz. BEV Share of San Diego County New Retail Light Vehicle Registrations Year earlier period (blue line): Sep-23 thru Aug-24 Most recent period (orange line): Sep-24 thru Aug-25 Monthly BEV Market Share Aug-25 26.0% Jul-25 25.7% Aug-24 20.0% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Year earlier Most recent
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