I. INTRODUCTION . . . . . . . . . . . . . . . . .83 II. APPLICABILITY . . . . . . . . . . . . . . . . . 83 III. RESPONSIBILITY . . . . . . . . . . . . . . . . .83 IV. FAIR BUSINESS PRACTICES ACT PROVISIONS . . . . . . . 84 A. Common Violations [O.C.G.A. § 10-1-393(a) and (b)]. . . . . . . . . . . 84 B. Penalties for Violations [O.C.G.A. § 10-1-397] . . . . . . . . . . . . . 85 V. PRINCIPLES AND PRECEDENTS . . . . . . . . . . . . 85 VI. SPECIFIC POLICIES AND EXAMPLES . . . . . . . . . . 87 A. Credit Advertising Principles and Precedents . . . . . . . . . . . . 87 TruthinLending...................87 “No Money Down” Advertising . . . . . . . . . . . . . . . 88 Consumer Leasing Act/Truth in Leasing . . . . . . . . . . . . 88 “No Money Due at Lease Inception” Advertising . . . . . . . . . 88 SpecialFinanceRates . . . . . . . . . . . . . . . . . 89 B.PriceRepresentations. . . . . . . . . . . . . . . . . . . . . 89 SpecificCreditScores . . . . . . . . . . . . . . . . . 89 DealerInstalledOptions . . . . . . . . . . . . . . . . . 89 DurationofOffers.................. 89 MonroneySticker...................90 Unique/Special Sales Events . . . . . . . . . . . . . . . 90 Wholesale/Wholesale Prices . . . . . . . . . . . . . . . 90 FleetPrices.....................90 Factory Prices/Factory Authorized Sale . . . . . . . . . . . . 91 Liquidation/Emergency Sales . . . . . . . . . . . . . . . 91 GoingOutofBusinessSales . . . . . . . . . . . . . . . 91 Auctions . . . . . . . . . . . . . . . . . . . . . 91 UseoftheWord“Free” . . . . . . . . . . . . . . . . .91 “Guaranteed” or “Minimum” Trade-in Offers . . . . . . . . . . 92 VouchersandCoupons . . . . . . . . . . . . . . . . .92 AbsorptionofSalesTax . . . . . . . . . . . . . . . . . 92 CreditApprovalClaims . . . . . . . . . . . . . . . . . 92 DiscountsonUsedCars . . . . . . . . . . . . . . . . . 92 DiscountsonNewCars . . . . . . . . . . . . . . . . .93 Rebates......................93 Special Incentive Programs . . . . . . . . . . . . . . . . 93 FactoryInvoice................... 93 Dealer Cost/Dealer Invoice/Dead Cost Offers . . . . . . . . . . 93 LifetimeWarranties . . . . . . . . . . . . . . . . . .93 “Money-Back” Guarantees . . . . . . . . . . . . . . . . 93 “Number One Volume Dealer” or “Largest Dealer” Claims . . . . . . 94 Price Matching/Price Equaling Offers . . . . . . . . . . . . . 94 “New”/“Demo” Vehicles . . . . . . . . . . . . . . . . 94 C.Availability.........................94 D. Promotions: Contests, Giveaways, Sweepstakes, Gifts, Awards, Prizes andPrizeCertificates.....................94 E. Sales Practices . . . . . . . . . . . . . . . . . . . . . . . .97 SpotDelivery....................97 Emission Inspection Fees Not Permitted . . . . . . . . . . . . 97 Spanish Used Car Buyer’s Guides Required When Sales Conducted in Spanish 97 InternetSalesPractices . . . . . . . . . . . . . . . . . 98 AUTO ADVERTISING ENFORCEMENT POLICIES 82 | 2025 MEMBERSHIP DIRECTORY
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