First Quarter 2025 Page 5 -1300 -650 0 650 1300 1950 2600 -25.0% -12.5% 0.0% 12.5% 25.0% 37.5% 50.0% Toyota Audi BMW Acura Volvo Honda Buick Lexus Land Rover Ram Mazda Lincoln Subaru Genesis Mercedes Jeep Cadillac Volkswagen Hyundai Nissan Kia Ford GMC Tesla Chevrolet Unit change (orange bars) Percent change (light blue bars) % change Unit change Top 20 Selling Models during YTD '25 thru Mar. - Market Share and % Change in Registrations vs. YTD '24 State % chg. State % chg. Rank Model Share % '24 to '25 Rank Model Share % '24 to '25 1 Ford F-Series 4.9 14.4 11 Tesla Model 3 1.4 117.2 2 Chevrolet Silverado 3.3 -1.0 12 Kia Sportage 1.3 36.8 3 Toyota RAV4 3.3 -4.6 13 Hyundai Tucson 1.3 13.7 4 Tesla Model Y 2.8 22.3 14 Chevrolet Equinox 1.3 66.2 5 GMC Sierra 2.7 22.6 15 Honda Civic 1.3 -14.3 6 Toyota Camry 2.5 -3.4 16 Chevrolet Tahoe 1.2 46.1 7 Honda CR-V 2.4 1.7 17 Lexus RX 1.2 2.3 8 Toyota Corolla 2.2 -16.5 18 Nissan Rogue 1.2 -20.4 9 Ram Pickup 2.0 2.7 19 Kia Telluride 1.2 3.5 10 Toyota Tacoma 1.7 31.8 20 Hyundai Elantra 1.2 26.5 TOP SELLING MODELS WINNERS AND LOSERS The graph below shows both the percent and unit change in registrations during the First Quarter of this year versus year earlier. Comparing the percent change in registrations is helpful for establishing the relative change in results, but it can be misleading since it doesn’t take into the account the absolute level of registrations. As shown below, Cadillac posted a big percentage improvement in the First Quarter (up 31.9%, blue bar) but the unit increase was relatively small (up by 260 units). Chevrolet’s percentage increase was smaller than Cadillac (up 17.4%), but the unit total improved by more than 1,426 units. Percent and Unit Change in New Retail Light Vehicle Registrations for Top 25 Selling Brands - YTD ‘25 thru Mar. vs. YTD ‘24 Data sourced from Experian Automotive. Table on the left presents the top 20 selling models in the state during the first three months of 2025. Share of industry registrations and the percent change versus the same period in 2024 are also shown. Models with the five largest percentage increase are shaded blue. Data sourced from Experian Automotive. BRANDS AND MODELS
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