Page 8 Georgia Auto Outlook Brand Registrations Report Georgia New Retail Car and Light Truck Registrations First Quarter Annual Totals Registrations Market Share (%) Registrations Market Share (%) 1Q '24 1Q '25 % change 1Q '24 1Q '25 Change 2023 2024 % change 2023 2024 Change TOTAL 90,780 97,726 7.7 371,203 377,409 1.7 Cars 19,689 18,827 -4.4 21.7 19.3 -2.4 86,141 82,195 -4.6 23.2 21.8 -1.4 Light Trucks 71,091 78,899 11.0 78.3 80.7 2.4 285,062 295,214 3.6 76.8 78.2 1.4 Domestic Brands 33,021 38,647 17.0 36.4 39.6 3.2 140,715 141,918 0.9 37.9 37.6 -0.3 European Brands 9,335 9,579 2.6 10.3 9.8 -0.5 36,953 36,586 -1.0 10.0 9.7 -0.3 Japanese Brands 36,791 36,279 -1.4 40.5 37.1 -3.4 141,419 147,912 4.6 38.1 39.2 1.1 Other Asian Brands 11,633 13,221 13.7 12.8 13.5 0.7 52,116 50,993 -2.2 14.0 13.5 -0.5 Acura 903 867 -4.0 1.0 0.9 -0.1 3,788 3,525 -6.9 1.0 0.9 -0.1 Alfa Romeo 36 18 -50.0 0.0 0.0 0.0 152 102 -32.9 0.0 0.0 0.0 Audi 1,228 986 -19.7 1.4 1.0 -0.4 5,035 4,126 -18.1 1.4 1.1 -0.3 BMW 2,751 2,649 -3.7 3.0 2.7 -0.3 9,827 10,007 1.8 2.6 2.7 0.1 Buick 829 864 4.2 0.9 0.9 0.0 3,223 3,417 6.0 0.9 0.9 0.0 Cadillac 816 1,076 31.9 0.9 1.1 0.2 3,126 3,368 7.7 0.8 0.9 0.1 Chevrolet 8,206 9,632 17.4 9.0 9.9 0.9 33,621 35,792 6.5 9.1 9.5 0.4 Chrysler 186 208 11.8 0.2 0.2 0.0 1,167 813 -30.3 0.3 0.2 -0.1 Dodge 1,096 444 -59.5 1.2 0.5 -0.7 5,061 4,338 -14.3 1.4 1.1 -0.3 Ford 10,005 11,314 13.1 11.0 11.6 0.6 38,799 41,668 7.4 10.5 11.0 0.5 Genesis 677 821 21.3 0.7 0.8 0.1 2,571 2,768 7.7 0.7 0.7 0.0 GMC 3,461 4,885 41.1 3.8 5.0 1.2 15,045 16,482 9.6 4.1 4.4 0.3 Honda 7,790 7,801 0.1 8.6 8.0 -0.6 30,400 32,037 5.4 8.2 8.5 0.3 Hyundai 5,494 5,893 7.3 6.1 6.0 -0.1 23,134 23,812 2.9 6.2 6.3 0.1 Infiniti 441 412 -6.6 0.5 0.4 -0.1 2,126 1,614 -24.1 0.6 0.4 -0.2 Jaguar 58 25 -56.9 0.1 0.0 -0.1 161 140 -13.0 0.0 0.0 0.0 Jeep 2,375 2,631 10.8 2.6 2.7 0.1 12,872 10,890 -15.4 3.5 2.9 -0.6 Kia 5,462 6,496 18.9 6.0 6.6 0.6 26,411 24,403 -7.6 7.1 6.5 -0.6 Land Rover 604 660 9.3 0.7 0.7 0.0 1,672 2,201 31.6 0.5 0.6 0.1 Lexus 3,308 3,351 1.3 3.6 3.4 -0.2 9,774 11,996 22.7 2.6 3.2 0.6 Lincoln 547 643 17.6 0.6 0.7 0.1 1,868 2,302 23.2 0.5 0.6 0.1 Maserati 32 17 -46.9 0.0 0.0 0.0 135 99 -26.7 0.0 0.0 0.0 Mazda 1,578 1,669 5.8 1.7 1.7 0.0 6,004 6,177 2.9 1.6 1.6 0.0 Mercedes 1,802 2,000 11.0 2.0 2.0 0.0 7,599 7,275 -4.3 2.0 1.9 -0.1 MINI 204 124 -39.2 0.2 0.1 -0.1 848 640 -24.5 0.2 0.2 0.0 Mitsubishi 560 611 9.1 0.6 0.6 0.0 1,852 2,114 14.1 0.5 0.6 0.1 Nissan 5,050 5,576 10.4 5.6 5.7 0.1 21,557 23,364 8.4 5.8 6.2 0.4 Polestar 34 14 -58.8 0.0 0.0 0.0 45 142 215.6 0.0 0.0 0.0 Porsche 339 533 57.2 0.4 0.5 0.1 1,682 1,634 -2.9 0.5 0.4 -0.1 Ram 2,056 2,125 3.4 2.3 2.2 -0.1 8,985 7,195 -19.9 2.4 1.9 -0.5 Rivian 267 233 -12.7 0.3 0.2 -0.1 930 1,071 15.2 0.3 0.3 0.0 Subaru 2,203 2,319 5.3 2.4 2.4 0.0 9,663 9,043 -6.4 2.6 2.4 -0.2 Tesla 3,101 4,525 45.9 3.4 4.6 1.2 15,868 14,284 -10.0 4.3 3.8 -0.5 Toyota 14,958 13,673 -8.6 16.5 14.0 -2.5 56,255 58,042 3.2 15.2 15.4 0.2 Volkswagen 1,465 1,795 22.5 1.6 1.8 0.2 6,723 7,312 8.8 1.8 1.9 0.1 Volvo 672 636 -5.4 0.7 0.7 0.0 2,783 2,407 -13.5 0.7 0.6 -0.1 Other 186 200 7.5 0.4 0.4 0.0 441 809 83.4 0.1 0.4 0.3 Data sourced from Experian Automotive. Other Asian Brands includes Genesis, Hyundai, Kia, and VinFast. The table shows new retail light vehicle (car and light truck) registrations in the Georgia market. Figures are shown for the First Quarters of ‘24 and ‘25, and annual totals for 2023 and 2024. The top ten ranked brands in each change category are shaded light yellow. Vehicle registrations are recorded based on when the vehicle title information is processed, which occurs after the vehicle is sold.
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