I. INTRODUCTION . . . . . . . . . . . . . . . . . 87 II.APPLICABILITY. . . . . . . . . . . . . . . . . .87 III. RESPONSIBILITY . . . . . . . . . . . . . . . . . 87 IV. FAIR BUSINESS PRACTICES ACT PROVISIONS . . . . . . . . 88 A. Common Violations [O.C.G.A. § 10-1-393(a) and (b)]. . . . . . . . . . . . 88 B. Penalties for Violations [O.C.G.A. § 10-1-397] . . . . . . . . . . . . . . 89 V. PRINCIPLES AND PRECEDENTS . . . . . . . . . . . . . 89 VI. SPECIFIC POLICIES AND EXAMPLES . . . . . . . . . . . 91 A. Credit Advertising Principles and Precedents . . . . . . . . . . . . . . 91 TruthinLending....................91 “No Money Down” Advertising . . . . . . . . . . . . . . . 92 Consumer Leasing Act/Truth in Leasing . . . . . . . . . . . . . 92 “No Money Due at Lease Inception” Advertising . . . . . . . . . . 92 SpecialFinanceRates . . . . . . . . . . . . . . . . . .93 B. Price Representations . . . . . . . . . . . . . . . . . . . . . . .93 SpecificCreditScores . . . . . . . . . . . . . . . . . . 93 Dealer Installed Options . . . . . . . . . . . . . . . . . 93 Duration of Offers . . . . . . . . . . . . . . . . . . . 93 Monroney Sticker . . . . . . . . . . . . . . . . . . . 94 Unique/Special Sales Events . . . . . . . . . . . . . . . . 94 Wholesale/Wholesale Prices . . . . . . . . . . . . . . . . 94 Fleet Prices . . . . . . . . . . . . . . . . . . . . . 94 Factory Prices/Factory Authorized Sale . . . . . . . . . . . . . 95 Liquidation/Emergency Sales . . . . . . . . . . . . . . . . 95 GoingOutofBusinessSales . . . . . . . . . . . . . . . . 95 Auctions . . . . . . . . . . . . . . . . . . . . . . 95 UseoftheWord“Free” . . . . . . . . . . . . . . . . . .95 “Guaranteed” or “Minimum” Trade-in Offers . . . . . . . . . . . 96 VouchersandCoupons . . . . . . . . . . . . . . . . . .96 AbsorptionofSalesTax . . . . . . . . . . . . . . . . . .96 CreditApprovalClaims . . . . . . . . . . . . . . . . . . 96 DiscountsonUsedCars . . . . . . . . . . . . . . . . . .96 DiscountsonNewCars . . . . . . . . . . . . . . . . . .97 Rebates . . . . . . . . . . . . . . . . . . . . . . 97 Special Incentive Programs . . . . . . . . . . . . . . . . 97 Factory Invoice . . . . . . . . . . . . . . . . . . . . 97 Dealer Cost/Dealer Invoice/Dead Cost Offers . . . . . . . . . . . 97 LifetimeWarranties...................98 “Money-Back” Guarantees . . . . . . . . . . . . . . . . 98 “Number One Volume Dealer” or “Largest Dealer” Claims . . . . . . . 98 Price Matching/Price Equaling Offers . . . . . . . . . . . . . 98 “New”/“Demo” Vehicles . . . . . . . . . . . . . . . . . 98 C. Availability . . . . . . . . . . . . . . . . . . . . . . . . . . .98 D. Promotions: Contests, Giveaways, Sweepstakes, Gifts, Awards, Prizes and Prize Certificates . . . . . . . . . . . . . . . 99 E.SalesPractices.........................101 SpotDelivery.................... 101 Emission Inspection Fees Not Permitted . . . . . . . . . . . . 102 Spanish Used Car Buyer’s Guides Required When Sales Conducted in Spanish . 102 Internet Sales Practices . . . . . . . . . . . . . . . . . 102 Auto Advertising Enforcement Policies 86 | 2026 MEMBERSHIP DIRECTORY
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