Second Quarter 2025 Page 3 23.3% 19.0% 10.8%10.3% 8.7% 8.7% 8.3% 6.6% 6.4% 5.7% 5.7% 5.3% 5.2% 5.0% 3.9% 3.9% 2.8% 1.9% -0.6% -2.5% KEY TRENDS IN GEORGIA NEW VEHICLE MARKET Market Share by Type of Vehicle Combining the blue and orange sections in the graph above corresponds to the standard industry definition of light trucks. Small crossovers are broken out, however, since many are more similar to compact hatchbacks than to trucks. State light truck share (excluding small CUVs) was 52% during the first half of this year, above the 50% share in the U.S. Data sourced from Experian Automotive. Other Asian brand market share in the state was higher than U.S. levels: 13.7% vs. 11.6%. State Domestic brand share (which includes Tesla and Rivian) was 39.0% in the first half of this year. Japanese brands accounted for a slightly lower share of the state market than in the Nation. Note: Other Asian includes Genesis, Hyundai, Kia, and VinFast. Data sourced from Experian Automotive. VEHICLE AND BRAND SEGMENTS - GEORGIA AND U.S. (YTD ‘25 thru June) Domestic, European, Japanese, & Other Asian Share COMPARISON OF STATE MARKETS Percent Change in New Retail Light Vehicle Registrations - YTD 2025 thru June vs. YTD 2024 Observations and Key Facts » Georgia registrations increased 10.3% in the first half of this year, above average compared to other markets. The Oklahoma market improved by 23.3%. » BEV market share in Georgia was 8.0% vs. 8.9% in the Nation. BEV penetration was highest in California - 21.5% » Toyota was the best-selling brand in the state so far this year and was the leader in 12 out of the other 19 markets. Highest share for Toyota was in Oregon (23.2%). Data sourced from Experian Automotive. 52.0% 50.0% 28.3% 33.0% 19.7% 17.0% 0.0% 25.0% 50.0% 75.0% 100.0% State U.S. Light trucks (excl. Small CUVs) Small CUVs Passenger Cars 39.0% 39.5% 38.0% 38.9% 13.7% 11.6% 9.3% 9.9% 0.0% 25.0% 50.0% 75.0% 100.0% State U.S. Domestic Japanese Other Asian European
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