Page 4 Georgia Auto Outlook % Change in State Registrations for Top 20 Brands- YTD '25 thru June vs. YTD '24 Brands Gaining Ground Largest % increases from 1Q '25 to 2Q '25 Jeep Up 20.4% Nissan Up 19.4% Mazda Up 16.5% Toyota Up 15.8% Acura Up 13.3% Brands Losing Ground Largest % declines from 1Q '25 to 2Q '25 Volkswagen Down 19.6% Tesla Down 18.5% BMW Down 4.4% Ram Down 3.4% GMC Down 1.2% Georgia and U.S. Market Shares for Top 15 Brands in State - YTD '25 thru June Audi, -6.0% Volkswagen, -3.2% Toyota, -2.4% BMW, 0.6% Honda, 3.1% Acura, 3.5% Subaru, 9.1% Hyundai, 9.3% Nissan, 11.4% Lexus, 11.9% Mercedes, 13.7% Jeep, 16.0% Ram, 17.4% Ford, 19.6% Chevrolet, 19.9% Kia, 21.6% Tesla, 23.0% Mazda, 24.8% GMC, 30.8% Cadillac, 34.6% 14.5 11.9 9.8 8.1 6.8 6.1 6.0 4.8 4.0 3.5 2.8 2.6 2.4 2.1 2.0 0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 U.S. State BRANDS AND MODELS The primary metric used to identify winning and losing brands is the percent change in registrations vs. year earlier, shown on the graph below. Cadillac and GMC were the biggest gainers in the state market so far this year among the top 20 brands. BUT this snapshot does not capture the shorter term trend in sales. Registrations for a brand may have posted a big year-over year increase (definitely a positive), but if growth has stalled during the most recent quarter, that’s significant. The tables to the right of the graph show results from the First to the Second Quarters of this year. WINNERS AND LOSERS TOP SELLING BRANDS Largest % increases during YTD ‘25 vs. YTD ‘24: Cadillac, GMC, Mazda, Tesla, and Kia. Largest % increases in 2Q ‘25 vs. 1Q ‘25: Jeep, Nissan, Mazda, Toyota, and Acura. Data sourced from Experian Automotive. Data sourced from Experian Automotive. Red circles show state market share. U.S. market share is represented by the gray bars. Toyota, Ford, Chevrolet, Honda, and Kia were the top five selling brands in Georgia so far this year. Toyota state share was above U.S. levels. Toyota had a decline in the first half of ‘25 (down 2.4%), but registrations trended higher in 2Q (up 15.8% vs. 1Q).
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