Page 8 Georgia Auto Outlook Brand Registrations Report Georgia New Retail Car and Light Truck Registrations Second Quarter Year to date thru June Registrations Market Share (%) Registrations Market Share (%) 2Q '24 2Q '25 % change 2Q '24 2Q '25 Change YTD '24 YTD '25 % change YTD '24 YTD '25 Change TOTAL 94,318 106,227 12.6 185,110 204,196 10.3 Cars 21,140 21,316 0.8 22.4 20.1 -2.3 40,831 40,198 -1.6 22.1 19.7 -2.4 Light Trucks 73,178 84,911 16.0 77.6 79.9 2.3 144,279 163,998 13.7 77.9 80.3 2.4 Domestic Brands 34,880 40,762 16.9 37.0 38.4 1.4 67,907 79,546 17.1 36.7 39.0 2.3 European Brands 9,039 9,405 4.0 9.6 8.9 -0.7 18,374 19,023 3.5 9.9 9.3 -0.6 Japanese Brands 37,941 41,354 9.0 40.2 38.9 -1.3 74,732 77,679 3.9 40.4 38.0 -2.4 Other Asian Brands 12,458 14,706 18.0 13.2 13.8 0.6 24,097 27,948 16.0 13.0 13.7 0.7 Acura 883 982 11.2 0.9 0.9 0.0 1,787 1,849 3.5 1.0 0.9 -0.1 Alfa Romeo 23 25 8.7 0.0 0.0 0.0 59 43 -27.1 0.0 0.0 0.0 Audi 911 1,025 12.5 1.0 1.0 0.0 2,139 2,011 -6.0 1.2 1.0 -0.2 BMW 2,470 2,566 3.9 2.6 2.4 -0.2 5,221 5,251 0.6 2.8 2.6 -0.2 Buick 927 882 -4.9 1.0 0.8 -0.2 1,756 1,752 -0.2 0.9 0.9 0.0 Cadillac 802 1,092 36.2 0.9 1.0 0.1 1,619 2,179 34.6 0.9 1.1 0.2 Chevrolet 8,496 10,384 22.2 9.0 9.8 0.8 16,704 20,031 19.9 9.0 9.8 0.8 Chrysler 194 190 -2.1 0.2 0.2 0.0 383 401 4.7 0.2 0.2 0.0 Dodge 1,489 435 -70.8 1.6 0.4 -1.2 2,585 887 -65.7 1.4 0.4 -1.0 Ford 10,243 12,835 25.3 10.9 12.1 1.2 20,248 24,213 19.6 10.9 11.9 1.0 Genesis 590 761 29.0 0.6 0.7 0.1 1,268 1,584 24.9 0.7 0.8 0.1 GMC 3,977 4,835 21.6 4.2 4.6 0.4 7,437 9,731 30.8 4.0 4.8 0.8 Honda 8,252 8,717 5.6 8.7 8.2 -0.5 16,041 16,542 3.1 8.7 8.1 -0.6 Hyundai 5,975 6,638 11.1 6.3 6.2 -0.1 11,474 12,546 9.3 6.2 6.1 -0.1 Infiniti 390 368 -5.6 0.4 0.3 -0.1 831 781 -6.0 0.4 0.4 0.0 Jaguar 33 31 -6.1 0.0 0.0 0.0 91 56 -38.5 0.0 0.0 0.0 Jeep 2,636 3,175 20.4 2.8 3.0 0.2 5,012 5,812 16.0 2.7 2.8 0.1 Kia 5,892 7,306 24.0 6.2 6.9 0.7 11,354 13,806 21.6 6.1 6.8 0.7 Land Rover 576 649 12.7 0.6 0.6 0.0 1,180 1,309 10.9 0.6 0.6 0.0 Lexus 3,068 3,770 22.9 3.3 3.5 0.2 6,375 7,131 11.9 3.4 3.5 0.1 Lincoln 594 835 40.6 0.6 0.8 0.2 1,141 1,481 29.8 0.6 0.7 0.1 Maserati 28 18 -35.7 0.0 0.0 0.0 60 35 -41.7 0.0 0.0 0.0 Mazda 1,317 1,945 47.7 1.4 1.8 0.4 2,895 3,614 24.8 1.6 1.8 0.2 Mercedes 1,808 2,100 16.2 1.9 2.0 0.1 3,610 4,103 13.7 2.0 2.0 0.0 MINI 164 172 4.9 0.2 0.2 0.0 368 296 -19.6 0.2 0.1 -0.1 Mitsubishi 528 498 -5.7 0.6 0.5 -0.1 1,088 1,110 2.0 0.6 0.5 -0.1 Nissan 5,944 6,661 12.1 6.3 6.3 0.0 10,990 12,239 11.4 5.9 6.0 0.1 Polestar 16 40 150.0 0.0 0.0 0.0 50 55 10.0 0.0 0.0 0.0 Porsche 400 539 34.8 0.4 0.5 0.1 739 1,072 45.1 0.4 0.5 0.1 Ram 1,517 2,062 35.9 1.6 1.9 0.3 3,573 4,196 17.4 1.9 2.1 0.2 Rivian 322 273 -15.2 0.3 0.3 0.0 589 506 -14.1 0.3 0.2 -0.1 Subaru 2,267 2,563 13.1 2.4 2.4 0.0 4,472 4,880 9.1 2.4 2.4 0.0 Tesla 3,575 3,688 3.2 3.8 3.5 -0.3 6,676 8,214 23.0 3.6 4.0 0.4 Toyota 15,292 15,850 3.6 16.2 14.9 -1.3 30,253 29,533 -2.4 16.3 14.5 -1.8 Volkswagen 1,877 1,441 -23.2 2.0 1.4 -0.6 3,342 3,234 -3.2 1.8 1.6 -0.2 Volvo 595 643 8.1 0.6 0.6 0.0 1,267 1,280 1.0 0.7 0.6 -0.1 Other 247 233 -5.7 0.5 0.3 -0.2 433 433 0.0 0.6 0.3 -0.3 Data sourced from Experian Automotive. Other Asian Brands includes Genesis, Hyundai, Kia, and VinFast. The table shows new retail light vehicle (car and light truck) registrations in the Georgia market. Figures are shown for the Second Quarters of ‘24 and ‘25, and year to date totals. The top ten ranked brands in each change category are shaded light yellow. Vehicle registrations are recorded based on when the vehicle title information is processed, which occurs after the vehicle is sold.
RkJQdWJsaXNoZXIy MTg3NDExNQ==