Introduction This report provides an in-depth analysis of the positive economic impact of Georgia New Car and Truck Dealers on the State’s economy, as well as the hundreds of cities and towns in which they operate. It includes estimates of direct and indirect employment, personal income, and tax collections generated by Georgia Franchised Dealers. Also included is a review of 2024 dealership financial statistics and operations. This report was prepared by Auto Outlook, Inc., an independent automotive market analysis firm, and was sponsored by the Georgia Automobile Dealers Association. President’s Message This Automotive Industry Economic Impact Study has been conducted to show the significant contribution our industry makes to the Georgia economy. The Georgia Automobile Dealers Association was formed in 1937 to represent the interests of new car and truck dealers in the state. The primary purpose then and now has been to make it as easy as possible for dealers and their customers to buy, sell, and maintain automotive vehicles. Dealers provide tens of thousands of jobs to Georgia residents, and are an important component of the state’s economy. Georgia franchised new vehicle dealers are very proud of their contributions to statewide economic growth and development Lea Kirschner President & CEO 2025 | ECONOMIC IMPACT STUDY ID 304378356 © Mohammad Hammash | Dreamstime.com
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