Georgia Franchised New Vehicle Dealers Vital contributors to the state’s economy in 2024: • Total jobs in Georgia attributable to franchised new vehicle dealerships.............................. 78,000 • Number of jobs per new vehicle dealership ....................................................................................................... 73 • Number of new vehicle dealerships in state....................................................................................................... 511 • Total earnings for Georgia residents attributable to dealership operations................ $5.9 billion • Average annual salary per dealership employee ................................................................................. $87,530 • Total state and local taxes collected or paid ....................................................................................$1.8 billion • Total federal payroll taxes collected or paid..................................................................................$930 million • Total dealership sales (dollars)................................................................................................................ $38.4 billion • Total dealership expenses, excludes cost of goods sold .........................................................$4.8 billion • Total dealership contributions to charitable causes................................................................ $25.6 million Average Dealership Profile (2024) Dealership total sales ........................................................................................................ $75.1 million Dealership expenses, excluding cost of good sold .............................................$9.5 million Average dealership payroll expense, including fringe benefits ......................$7.1 million Average dealership advertising expenses ......................................................................$750,000 Average dealership contributions to charitable causes.............................................$50,100 Average dealership new and used vehicle sales during 2024..........................1,360 units PRIMARY CONCLUSIONS ECONOMIC IMPACT STUDY | 2025
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