ECONOMIC IMPACT STUDY | 2024 Average dealership advertising expenses in 2024 were $750,000. Total for the industry was $383 million. The majority of expenditures were devoted toward digital media. 2024 Total dealership advertising expenses: $383 million Department Average Per Dealer Auto Retailing Industry Total New vehicle $43,580,000 $22,269,380,000 Used vehicle $21,000,000 $10,731,000,000 Service and parts $9,750,000 $4,982,250,000 Other $770,000 $393,470,000 Total $75,100,000 $38,376,100,000 Average Dealership Advertising Expenses by Type of Media $15,000 $30,000 $45,000 $60,000 $128,000 $472,000 $0 $100,000 $200,000 $300,000 $400,000 $500,000 Print Other TV Mail Radio Digital Average Dealership Advertising Expenses by Type of Media DEALERSHIP SALES AND ADVERTISING Total dealership advertising expenses: $383 million Departmental Sales (dollars) - 2024
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