SPOTLIGHT ON 2025-26 GADA Chairman Marsh Butler Born and raised in Macon, Georgia, Marshall (Marsh) Butler Jr. grew up in the car business. In 1946, his grandfather, Milton Butler, opened the family’s first dealership in Alma, Georgia and then bought Butler Toyota in Macon, Georgia, in 1970 alongside Marsh’s father and his uncle, Marshall Butler Sr. and Milton Butler Jr. Marsh began helping around the dealership at a young age, washing cars on the weekends and assisting in other areas. After graduating from the University of Georgia in 1993, Marsh worked for Mike Perrin, selling cars at Cobb County Toyota. “Mike runs a top-notch organization, so naturally, working for him taught me many valuable skills as I was learning more about the car business,” Marsh recalled. Marsh officially joined the business in 1994 as a third-generation Butler in the industry. In 2009, Marsh and his brother Morris became co-presidents and still operate the Butler Auto Group. Today, the Butler Auto Group has 15 locations serving communities in Georgia, South Carolina and Florida. Marsh was sworn in as the 2025-26 GADA Chairman during the annual convention and brings with him a lifetime of experience to the chairmanship. We recently sat down with Marsh and learned more about his career, his thoughts on the industry and what he’d like to accomplish in his role as chairman. The following are excerpts from our conversation. THE GENERATOR 6
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