Page 8 Georgia Auto Outlook Brand Registrations Report Georgia New Retail Car and Light Truck Registrations First Quarter Annual Totals Registrations Market Share (%) Registrations Market Share (%) 1Q '25 1Q '26 % change 1Q '25 1Q '26 Change 2024 2025 % change 2024 2025 Change TOTAL 97,506 90,941 -6.7 375,972 403,615 7.4 Cars 18,759 17,032 -9.2 19.2 18.7 -0.5 81,842 78,605 -4.0 21.8 19.5 -2.3 Light Trucks 78,747 73,909 -6.1 80.8 81.3 0.5 294,130 325,010 10.5 78.2 80.5 2.3 Domestic Brands 38,650 34,281 -11.3 39.6 37.7 -1.9 141,519 157,735 11.5 37.6 39.1 1.5 European Brands 9,530 7,609 -20.2 9.8 8.4 -1.4 36,315 35,436 -2.4 9.7 8.8 -0.9 Japanese Brands 36,161 36,845 1.9 37.1 40.5 3.4 147,322 155,482 5.5 39.2 38.5 -0.7 Other Asian Brands 13,165 12,206 -7.3 13.5 13.4 -0.1 50,816 54,962 8.2 13.5 13.6 0.1 Acura 867 853 -1.6 0.9 0.9 0.0 3,518 3,552 1.0 0.9 0.9 0.0 Alfa Romeo 17 12 -29.4 0.0 0.0 0.0 102 80 -21.6 0.0 0.0 0.0 Audi 978 672 -31.3 1.0 0.7 -0.3 4,078 3,710 -9.0 1.1 0.9 -0.2 BMW 2,649 2,229 -15.9 2.7 2.5 -0.2 9,877 9,969 0.9 2.6 2.5 -0.1 Buick 861 533 -38.1 0.9 0.6 -0.3 3,400 3,020 -11.2 0.9 0.7 -0.2 Cadillac 1,077 880 -18.3 1.1 1.0 -0.1 3,344 4,345 29.9 0.9 1.1 0.2 Chevrolet 9,622 8,694 -9.6 9.9 9.6 -0.3 35,677 39,428 10.5 9.5 9.8 0.3 Chrysler 209 178 -14.8 0.2 0.2 0.0 816 717 -12.1 0.2 0.2 0.0 Dodge 445 284 -36.2 0.5 0.3 -0.2 4,327 1,507 -65.2 1.2 0.4 -0.8 Ford 11,348 11,092 -2.3 11.6 12.2 0.6 41,542 48,456 16.6 11.0 12.0 1.0 Genesis 814 652 -19.9 0.8 0.7 -0.1 2,746 2,965 8.0 0.7 0.7 0.0 GMC 4,872 4,351 -10.7 5.0 4.8 -0.2 16,419 18,931 15.3 4.4 4.7 0.3 Honda 7,816 7,212 -7.7 8.0 7.9 -0.1 32,021 31,555 -1.5 8.5 7.8 -0.7 Hyundai 5,871 5,309 -9.6 6.0 5.8 -0.2 23,726 24,861 4.8 6.3 6.2 -0.1 Ineos 34 27 -20.6 0.0 0.0 0.0 188 159 -15.4 0.1 0.0 -0.1 Infiniti 393 259 -34.1 0.4 0.3 -0.1 1,554 1,446 -6.9 0.4 0.4 0.0 Jeep 2,622 2,612 -0.4 2.7 2.9 0.2 10,864 11,529 6.1 2.9 2.9 0.0 Kia 6,469 6,245 -3.5 6.6 6.9 0.3 24,334 27,120 11.4 6.5 6.7 0.2 Land Rover 654 488 -25.4 0.7 0.5 -0.2 2,195 2,309 5.2 0.6 0.6 0.0 Lexus 3,307 2,921 -11.7 3.4 3.2 -0.2 11,835 13,285 12.3 3.1 3.3 0.2 Lincoln 644 652 1.2 0.7 0.7 0.0 2,289 2,779 21.4 0.6 0.7 0.1 Lucid 67 75 11.9 0.1 0.1 0.0 164 236 43.9 0.0 0.1 0.1 Mazda 1,666 1,785 7.1 1.7 2.0 0.3 6,171 7,286 18.1 1.6 1.8 0.2 Mercedes-Benz 1,986 1,766 -11.1 2.0 1.9 -0.1 7,224 7,713 6.8 1.9 1.9 0.0 MINI 123 127 3.3 0.1 0.1 0.0 639 565 -11.6 0.2 0.1 -0.1 Mitsubishi 611 453 -25.9 0.6 0.5 -0.1 2,107 2,198 4.3 0.6 0.5 -0.1 Nissan 5,557 6,524 17.4 5.7 7.2 1.5 23,182 26,165 12.9 6.2 6.5 0.3 Polestar 15 18 20.0 0.0 0.0 0.0 142 81 -43.0 0.0 0.0 0.0 Porsche 532 411 -22.7 0.5 0.5 0.0 1,631 1,994 22.3 0.4 0.5 0.1 Ram 2,124 2,102 -1.0 2.2 2.3 0.1 7,172 8,585 19.7 1.9 2.1 0.2 Rivian 233 175 -24.9 0.2 0.2 0.0 1,071 998 -6.8 0.3 0.2 -0.1 Subaru 2,313 1,921 -16.9 2.4 2.1 -0.3 9,039 8,848 -2.1 2.4 2.2 -0.2 Tesla 4,525 2,653 -41.4 4.6 2.9 -1.7 14,297 17,198 20.3 3.8 4.3 0.5 Toyota 13,631 14,917 9.4 14.0 16.4 2.4 57,895 61,147 5.6 15.4 15.1 -0.3 Volkswagen 1,784 1,201 -32.7 1.8 1.3 -0.5 7,287 6,022 -17.4 1.9 1.5 -0.4 Volvo 629 557 -11.4 0.6 0.6 0.0 2,401 2,334 -2.8 0.6 0.6 0.0 Other 141 101 -28.4 0.1 0.1 0.0 698 522 -25.2 0.2 0.1 -0.1 Data sourced from Experian Automotive. Other Asian Brands includes Genesis, Hyundai, Kia, and VinFast. The table shows new retail light vehicle (car and light truck) registrations in the Georgia market. Figures are shown for the first quarters of ‘25 and ‘26, and annual totals in 2025 and 2026. The top ten ranked brands in each change category are shaded light yellow. Vehicle registrations are recorded based on when the vehicle title information is processed, which occurs after the vehicle is sold. THE GENERATOR 30
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