Page 8 Georgia Auto Outlook Brand Registrations Report Georgia New Retail Car and Light Truck Registrations Second Quarter Year to date thru June Registrations Market Share (%) Registrations Market Share (%) 2Q '25 2Q '26 % change 2Q '25 2Q '26 Change YTD '25 YTD '26 % change YTD '25 YTD '26 Change TOTAL 105,548 97,457 -7.7 202,650 188,532 -7.0 Cars 21,163 19,659 -7.1 20.1 20.2 0.1 39,831 36,712 -7.8 19.7 19.5 -0.2 Light Trucks 84,385 77,798 -7.8 79.9 79.8 -0.1 162,819 151,820 -6.8 80.3 80.5 0.2 Domestic Brands 40,623 36,384 -10.4 38.5 37.4 -1.1 79,163 70,735 -10.6 39.1 37.5 -1.6 European Brands 9,244 7,586 -17.9 8.8 7.8 -1.0 18,709 15,206 -18.7 9.2 8.1 -1.1 Japanese Brands 41,090 39,903 -2.9 38.9 40.9 2.0 77,081 76,791 -0.4 38.0 40.7 2.7 Other Asian Brands 14,591 13,584 -6.9 13.8 13.9 0.1 27,697 25,800 -6.8 13.7 13.7 0.0 Acura 980 991 1.1 0.9 1.0 0.1 1,846 1,849 0.2 0.9 1.0 0.1 Alfa Romeo 24 9 -62.5 0.0 0.0 0.0 41 21 -48.8 0.0 0.0 0.0 Audi 1,010 721 -28.6 1.0 0.7 -0.3 1,979 1,393 -29.6 1.0 0.7 -0.3 BMW 2,495 2,131 -14.6 2.4 2.2 -0.2 5,111 4,378 -14.3 2.5 2.3 -0.2 Buick 873 572 -34.5 0.8 0.6 -0.2 1,728 1,107 -35.9 0.9 0.6 -0.3 Cadillac 1,092 854 -21.8 1.0 0.9 -0.1 2,160 1,747 -19.1 1.1 0.9 -0.2 Chevrolet 10,346 8,870 -14.3 9.8 9.1 -0.7 19,945 17,575 -11.9 9.8 9.3 -0.5 Chrysler 190 146 -23.2 0.2 0.1 -0.1 396 325 -17.9 0.2 0.2 0.0 Dodge 429 293 -31.7 0.4 0.3 -0.1 873 577 -33.9 0.4 0.3 -0.1 Ferrari 15 18 20.0 0.0 0.0 0.0 24 32 33.3 0.0 0.0 0.0 Ford 12,796 11,395 -10.9 12.1 11.7 -0.4 24,111 22,518 -6.6 11.9 11.9 0.0 Genesis 742 564 -24.0 0.7 0.6 -0.1 1,551 1,217 -21.5 0.8 0.6 -0.2 GMC 4,814 4,449 -7.6 4.6 4.6 0.0 9,669 8,804 -8.9 4.8 4.7 -0.1 Honda 8,728 8,050 -7.8 8.3 8.3 0.0 16,540 15,279 -7.6 8.2 8.1 -0.1 Hyundai 6,584 5,878 -10.7 6.2 6.0 -0.2 12,418 11,196 -9.8 6.1 5.9 -0.2 Ineos 52 40 -23.1 0.0 0.0 0.0 86 67 -22.1 0.0 0.0 0.0 Infiniti 342 260 -24.0 0.3 0.3 0.0 717 518 -27.8 0.4 0.3 -0.1 Jeep 3,156 2,852 -9.6 3.0 2.9 -0.1 5,765 5,466 -5.2 2.8 2.9 0.1 Kia 7,264 7,142 -1.7 6.9 7.3 0.4 13,716 13,387 -2.4 6.8 7.1 0.3 Land Rover 625 504 -19.4 0.6 0.5 -0.1 1,275 992 -22.2 0.6 0.5 -0.1 Lexus 3,687 2,853 -22.6 3.5 2.9 -0.6 6,937 5,776 -16.7 3.4 3.1 -0.3 Lincoln 825 655 -20.6 0.8 0.7 -0.1 1,467 1,313 -10.5 0.7 0.7 0.0 Lucid 76 56 -26.3 0.1 0.1 0.0 143 131 -8.4 0.1 0.1 0.0 Mazda 1,932 1,987 2.8 1.8 2.0 0.2 3,597 3,772 4.9 1.8 2.0 0.2 Mercedes-Benz 2,061 1,727 -16.2 2.0 1.8 -0.2 4,035 3,492 -13.5 2.0 1.9 -0.1 MINI 173 96 -44.5 0.2 0.1 -0.1 296 224 -24.3 0.1 0.1 0.0 Mitsubishi 494 502 1.6 0.5 0.5 0.0 1,104 956 -13.4 0.5 0.5 0.0 Nissan 6,599 7,673 16.3 6.3 7.9 1.6 12,116 14,197 17.2 6.0 7.5 1.5 Porsche 536 402 -25.0 0.5 0.4 -0.1 1,067 810 -24.1 0.5 0.4 -0.1 Ram 2,065 2,096 1.5 2.0 2.2 0.2 4,187 4,197 0.2 2.1 2.2 0.1 Rivian 273 176 -35.5 0.3 0.2 -0.1 506 351 -30.6 0.2 0.2 0.0 Subaru 2,556 2,027 -20.7 2.4 2.1 -0.3 4,867 3,949 -18.9 2.4 2.1 -0.3 Tesla 3,687 3,970 7.7 3.5 4.1 0.6 8,211 6,624 -19.3 4.1 3.5 -0.6 Toyota 15,772 15,560 -1.3 14.9 16.0 1.1 29,357 30,495 3.9 14.5 16.2 1.7 Volkswagen 1,434 1,315 -8.3 1.4 1.3 -0.1 3,214 2,514 -21.8 1.6 1.3 -0.3 Volvo 642 506 -21.2 0.6 0.5 -0.1 1,269 1,063 -16.2 0.6 0.6 0.0 Other 179 117 -34.6 0.2 0.1 -0.1 326 220 -32.5 0.2 0.1 -0.1 Data sourced from Experian Automotive. Other Asian Brands includes Genesis, Hyundai, Kia, and VinFast. The table shows new retail light vehicle (car and light truck) registrations in the Georgia market. Figures are shown for the second quarters of ‘25 and ‘26, and year to date totals. The top ten ranked brands in each change category are shaded light yellow. Vehicle registrations are recorded based on when the vehicle title information is processed, which occurs after the vehicle is sold. 39 THE GENERATOR
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