3. Craft Content That Engages This is pretty obvious, isn’t it? Of course, you want to create content that’s compelling and moves people to act. Some say that people no longer read. Personally, my belief is this: People read what interests them. Don’t just throw words on a page. Give serious consideration to every word. Are you answering the consumer’s question, “What’s in it for me?” By that I mean, are you spending more time telling them about YOU than asking them how you can solve their problem and meet their needs? This is a mistake that marketers commonly make. Remember, it’s not about you. It’s about that individual who needs a solution. You just happen to be the one who can provide it! As for the visual component of your social messaging, make it attention-grabbing. Enough said there. 4. For Pete’s Sake, Be Consistent Reinforce. Reinforce. Reinforce. Consistency in both posting schedules and brand look and voice builds trust and recognition. Give the individuals in your audience the opportunity to experience you in a clear, consistent way. Use the same voice in everything you write and stick to colors and fonts that make your brand easily recognizable, especially since you have about three seconds to grab someone’s attention. 5. Create That Conversation As we said already, marketing — at least good marketing — creates conversations. Foster interaction with the members of your audience by prompting discussions, asking questions and responding to comments, to name a few. Engagement not only builds community but also increases the visibility of your content. Encourage and share content created by your audience. They’ll love you for it. 6. Utilize Data and Analytics Maximize your efforts and marketing spend by collecting, analyzing and responding to social media metrics. You can achieve this by regularly analyzing performance metrics to assess the effectiveness of your messaging. The insights gained from data help in refining your strategies and making informed decisions for future content. Ideally, you want to be able to view all your performance metrics, for every network, in one user-friendly dashboard. Our Social+ will do that, showing you how you’re doing on Facebook, Instagram, TikTok, X, LinkedIn, Pinterest and YouTube. In Conclusion … Is this an exhaustive list of tips that will make your social messaging sing? Not by a long shot. But hopefully, it gets you thinking about the incredible value of social to a marketing strategy and how critically important it is to “get it right.” Want to learn more about what we can do for your community bank and your marketing efforts? You can start by visiting bankmarketingcenter.com. Then, feel free to contact me directly by phone at (678) 528-6688 or via email at nreynolds@bankmarketingcenter.com. As always, I welcome your thoughts. 37
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