Blue Cross and Blue Shield of Kansas is an independent licensee of the Blue Cross Blue Shield Association. KBA 0426 BlueAccess® Find everything you need to understand and manage your coverage, on your schedule. bcbsks.com/blueaccess Managing health benefits shouldn’t be complicated. BlueAccess gives you convenient, 24/7 access to the tools and information you need all in one place. With BlueAccess, you can: • Find in-network doctors nationwide • Access digital ID cards anytime • View claims and EOBs online • Track out-of-pocket costs for your family Your benefits – simplified. Once submitted, the asset progresses through the approval chain, and the user can track its status in real time. The system also provides visibility into who has approved the file and who has yet to review it. This structured, auditable workflow ensures that all materials are properly vetted before distribution, significantly reducing compliance risk. The Revision Tracking Tool Complementing this capability is the Revision Tracking tool, which provides a comprehensive audit trail for all asset updates. After all, marketing materials are frequently updated to reflect new rates, regulatory language or product features. Maintaining a clear history of those changes is critical, especially during audits. The Revision Tracking tool updates an existing asset by uploading a new version and documenting the reason for the change. As content is updated, the tool allows the user to document details such as what changes were made, when they were made and who made them. When regulators come in for an audit, everything is in one place, with dates and time stamps showing approvals. Two Powerful, Essential Content Management Tools Together, these features elevate Bank Marketing Center’s web-based solution to a powerful content creation and compliance platform. By enabling structured approvals for all content and maintaining a detailed record of revisions, the system can help you mitigate risk, improve efficiency, maintain control in an increasingly complex compliance environment … and be your compliance team’s hero. Clients of Bankers Consulting Services LLC have the added benefit of being able to have an attorney review marketing materials for compliance with state and federal laws as part of the Bank Marketing Center’s approval process. For more information, contact Jamie Cosgrove at jcosgrove@ksbankers.com. Neal Reynolds is founder and president of Bank Marketing Center, the leading subscription-based, automated marketing platform designed especially for community banks. BMC is presently partnering with over 300 financial institutions and automating the essential marketing functions they rely upon: content creation, social media scheduling and monitoring, digital asset management, compliance routing and more. To learn more, visit bankmarketingcenter.com or feel free to contact Neal directly at (678) 528-6688 or nreynolds@bankmarketingcenter.com. 27
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