CONTENTS 4 A MESSAGE FROM THE PRESIDENT Reflecting on 2024 A Year of Challenges and Achievements for Louisiana’s New Car and Heavy Truck Dealers By Coulter McMahen, President/CEO, LADA 7 Highlights from LADA’s Action Packed 2024 By Katherine Carver, Director of Events and Communications, LADA 8 Regional Meetings 11 Dealer Day 14 LADA 85th Annual Convention 16 National Advocacy 18 LADA Annual Charity Golf Tournament 20 2025 Calendar of Events 21 Welcome New Associate Members! 22 We Want To Hear From You! ©2024 Louisiana Automobile Dealers Association (LADA) | The newsLINK Group LLC. All rights reserved. Up to Speed is published four times each year by The newsLINK Group LLC for the LADA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your specific circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of the LADA, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. Up to Speed is a collective work, and as such, some articles are submitted by authors who are independent of the LADA. While Louisiana Automobile Dealers Association encourages a first-print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (855) 747-4003. 2023-2025 EXECUTIVE COMMITTEE Kristie M. Hebert Arceneaux Ford Chairwoman Patton Fritze Red River Chevrolet Vice-Chairman, District 7 Rand Alford Alford Motors Inc. Treasurer, District 15 Marshall Harper Harper Chevrolet GMC Immediate Past Chairman Robert A. Grace Southpoint Volkswagen Districts 11-12 John R. Young John R. Young Chevrolet GMC District 13 Mark A. Hebert Sr. Hebert’s Town & Country Ford Lincoln NADA State Director OUR TEAM Coulter McMahen President/CEO Katherine Carver Director of Events and Communications Alexandra Hughes Director of Membership Cecilia Shahrdar Member Services Coordinator Vivian Kirkpatrick Administrative Assistant 3
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