Although the fundamentals of our business remain the same, consumer expectations have certainly changed. person they speak with or text with at your dealership? How well are they trained? Is your customer having to start over when they get to the dealership? First impressions set the stage for where that consumer will choose to purchase their vehicle. Many will defect from this first touch, and you may never know. Is Every Transaction a BIG Deal? Selling new cars every day can desensitize us to how “special” this experience truly is to our consumers. For most of them, this is a once-in-every four- or five-year purchase. For many, the purchase of a new car is the second most expensive purchase they will ever make. We must treat each transaction as such and not allow complacency to kick in. It’s the Carpenter, Not the Tool! Desking software, CRMs and E-Menus are great tools, but only in the right hands! Let’s use these tools to become more efficient and deliver a great customer experience, not as a crutch or something we mandate our team use. Let’s take the time to teach our staff why they are using these tools, how they help them and get the buy-in. Making changes isn’t easy, especially when you have been successful in doing it a certain way. However, small changes can lead to big results! Experience has proven that the magic lies in the fundamentals and making sure your team is well-versed in them. It’s not necessarily found in the new tech platform. LDS HAS SOLUTIONS! Although we specialize in F&I training, requests from dealers for sales and sales management training have increased tremendously. In response, we have recently updated our training offerings and content to reflect what your customers demand today. The new training is innovative, flexible and can be deployed to dealership staff according to your preference — whether that’s in our state-of-the-art training facility, by virtual platforms or by LDS coming to you and providing in-store training. Let’s talk soon to see how we can help you make sure your customer is KING! 15
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