A MESSAGE FROM THE PRESIDENT 4 Looking Ahead A Year of Opportunities for Louisiana’s Dealers By Coulter McMahen, President/CEO, LADA A MESSAGE FROM THE CHAIR 6 Reinforcing Strength, Resilience and Adaptability By Kristie M. Hebert, Chair, LADA 8 Renew Your Dues! 9 The Power of Personalization How Direct Mail Can Transform Your Marketing By Reynolds Document Services 10 LADA 86th Annual Convention 12 We Want To Hear From You! 14 Is Your Customer King? By Jason Rasti, Executive Vice President, The LDS Group 16 OSHA Increases Penalties for 2025 By Hao Nguyen, Esq., Senior Product and Regulatory Counsel, ComplyAuto 18 Navigating the Dealership Buy-Sell Process How a Broker Can Guide You to a Successful Sale By Jamie Farley, Partner, Mark Shackelford Sr., Partner, and Mark Shackelford Jr., Partner, Performance Brokerage Services 21 Bridging the Gap Successfully Managing a Multi‑Generational Workforce 23 LADA Annual Meeting & Dealer Day at the Capitol ©2025 The Louisiana Automobile Dealers Association (LADA) | The newsLINK Group LLC. All rights reserved. Up to Speed is published four times per year by The newsLINK Group LLC for LADA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of LADA, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. Up to Speed is a collective work, and as such, some articles are submitted by authors who are independent of LADA. While a first-print policy is encouraged, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (855) 747-4003. 2023-2025 EXECUTIVE COMMITTEE Kristie M. Hebert Arceneaux Ford Chairwoman Patton Fritze Red River Chevrolet Vice-Chairman, District 7 Rand Alford Alford Motors Inc. Treasurer, District 15 Marshall Harper Harper Chevrolet GMC Immediate Past Chairman Robert A. Grace Southpoint Volkswagen Districts 11-12 John R. Young John R. Young Chevrolet GMC District 13 Mark A. Hebert Sr. Hebert’s Town & Country Ford Lincoln NADA State Director OUR TEAM Coulter McMahen President/CEO Katherine Carver Director of Events and Communications Alexandra Hughes Director of Membership Cecilia Shahrdar Member Services Coordinator Vivian Kirkpatrick Administrative Assistant CONTENTS 3
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