A MESSAGE FROM THE PRESIDENT 5 Legacy, Leadership and Legislation LADA’s Spring Highlights By Coulter McMahen, President/CEO, LADA 8 2025 Regular Legislative Session Recap By Coulter McMahen, President/CEO, LADA 12 Welcome, New Members! A MESSAGE FROM THE NADA CHAIR 14 Protecting Dealers and Their Customers By Tom Castriota, Chair, NADA 16 Congratulations, Tommy McMath! Dealer of the Year Recipient 21 FTC Myths vs. Reality A Cybersecurity Perspective By Robbie Harriman, CISA, Director, IT Advisory Services, OCD Tech 26 Driving Change With Grasstops Advocacy 30 We Want To Hear From You! ©2025 The Louisiana Automobile Dealers Association (LADA) | The newsLINK Group LLC. All rights reserved. Up to Speed is published four times per year by The newsLINK Group LLC for LADA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of LADA, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. Up to Speed is a collective work, and as such, some articles are submitted by authors who are independent of LADA. While a first-print policy is encouraged, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (855) 747-4003. 2023-2025 EXECUTIVE COMMITTEE Patton Fritze Red River Chevrolet Chairman Rand Alford Alford Motors Inc. Vice Chairman, District 15 Ryan LeBlanc Sterling Automotive Group Treasurer, District 5 Kristie M. Hebert Arceneaux Ford Immediate Past Chairwoman Lawrence S. Searcy Jr. Walker Automotive District 8 Clint Hixson Hixson Autoplex of Alexandria District 16 Mark A. Hebert Sr. Hebert’s Town & Country Ford Lincoln NADA State Director OUR TEAM Coulter McMahen President/CEO Katherine Carver Director of Events and Communications Alexandra Hughes Director of Membership Cecilia Shahrdar Member Services Coordinator CONTENTS 3
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