Page 8 Louisiana Auto Outlook The table shows new retail light vehicle (car and light truck) registrations in the Louisiana market. Figures are shown for the first quarters of ‘25 and ‘26, and annual totals in 2024 and 2025. The top ten ranked brands in each change category are shaded light yellow. Vehicle registrations are recorded based on when the vehicle title information is processed, which occurs after the vehicle is sold. Brand Registrations Report Louisiana New Retail Car and Light Truck Registrations First Quarter Annual Totals Registrations Market Share (%) Registrations Market Share (%) 1Q '25 1Q '26 % change 1Q '25 1Q '26 Change 2024 2025 % change 2024 2025 Change TOTAL 40,837 38,878 -4.8 160,063 171,156 6.9 Cars 5,807 5,713 -1.6 14.2 14.7 0.5 27,613 25,352 -8.2 17.3 14.8 -2.5 Light Trucks 35,030 33,165 -5.3 85.8 85.3 -0.5 132,450 145,804 10.1 82.7 85.2 2.5 Domestic Brands 20,734 18,764 -9.5 50.7 48.3 -2.4 75,460 83,715 10.9 47.2 48.9 1.7 European Brands 2,819 2,227 -21.0 6.9 5.7 -1.2 11,071 10,223 -7.7 6.9 6.0 -0.9 Japanese Brands 13,009 13,047 0.3 31.9 33.6 1.7 56,534 56,459 -0.1 35.3 33.0 -2.3 Other Asian Brands 4,275 4,840 13.2 10.5 12.4 1.9 16,998 20,759 22.1 10.6 12.1 1.5 Acura 276 258 -6.5 0.7 0.7 0.0 1,048 1,049 0.1 0.7 0.6 -0.1 Alfa Romeo 6 3 -50.0 0.0 0.0 0.0 7 10 42.9 0.0 0.0 0.0 Audi 297 202 -32.0 0.7 0.5 -0.2 1,326 1,092 -17.6 0.8 0.6 -0.2 BMW 647 526 -18.7 1.6 1.4 -0.2 2,476 2,382 -3.8 1.5 1.4 -0.1 Buick 1,031 690 -33.1 2.5 1.8 -0.7 2,926 3,784 29.3 1.8 2.2 0.4 Cadillac 514 346 -32.7 1.3 0.9 -0.4 1,603 1,796 12.0 1.0 1.0 0.0 Chevrolet 5,431 4,734 -12.8 13.3 12.2 -1.1 20,372 21,588 6.0 12.7 12.6 -0.1 Chrysler 63 54 -14.3 0.2 0.1 -0.1 348 251 -27.9 0.2 0.1 -0.1 Dodge 134 96 -28.4 0.3 0.2 -0.1 1,715 493 -71.3 1.1 0.3 -0.8 Ford 5,779 5,433 -6.0 14.2 14.0 -0.2 20,086 23,151 15.3 12.5 13.5 1.0 Genesis 162 229 41.4 0.4 0.6 0.2 798 808 1.3 0.5 0.5 0.0 GMC 3,837 3,408 -11.2 9.4 8.8 -0.6 14,147 15,399 8.8 8.8 9.0 0.2 Honda 3,614 3,098 -14.3 8.8 8.0 -0.8 15,231 14,444 -5.2 9.5 8.4 -1.1 Hyundai 1,718 1,622 -5.6 4.2 4.2 0.0 7,085 7,857 10.9 4.4 4.6 0.2 Ineos 8 8 0.0 0.0 0.0 0.0 34 30 -11.8 0.0 0.0 0.0 Infiniti 237 191 -19.4 0.6 0.5 -0.1 903 907 0.4 0.6 0.5 -0.1 Jeep 1,515 1,479 -2.4 3.7 3.8 0.1 5,780 6,508 12.6 3.6 3.8 0.2 Kia 2,394 2,989 24.9 5.9 7.7 1.8 9,114 12,085 32.6 5.7 7.1 1.4 Land Rover 238 158 -33.6 0.6 0.4 -0.2 735 773 5.2 0.5 0.5 0.0 Lexus 802 874 9.0 2.0 2.2 0.2 3,315 3,481 5.0 2.1 2.0 -0.1 Lincoln 498 542 8.8 1.2 1.4 0.2 1,681 2,196 30.6 1.1 1.3 0.2 Lucid 1 3 200.0 0.0 0.0 0.0 6 4 -33.3 0.0 0.0 0.0 Mazda 705 602 -14.6 1.7 1.5 -0.2 2,965 2,888 -2.6 1.9 1.7 -0.2 Mercedes-Benz 592 513 -13.3 1.4 1.3 -0.1 2,291 2,179 -4.9 1.4 1.3 -0.1 MINI 9 2 -77.8 0.0 0.0 0.0 43 35 -18.6 0.0 0.0 0.0 Mitsubishi 152 99 -34.9 0.4 0.3 -0.1 692 541 -21.8 0.4 0.3 -0.1 Nissan 2,480 3,177 28.1 6.1 8.2 2.1 11,303 12,219 8.1 7.1 7.1 0.0 Polestar 3 0 -100.0 0.0 0.0 0.0 5 3 -40.0 0.0 0.0 0.0 Porsche 91 77 -15.4 0.2 0.2 0.0 379 362 -4.5 0.2 0.2 0.0 Ram 1,565 1,520 -2.9 3.8 3.9 0.1 5,429 6,455 18.9 3.4 3.8 0.4 Rivian 43 26 -39.5 0.1 0.1 0.0 111 203 82.9 0.1 0.1 0.0 Subaru 732 591 -19.3 1.8 1.5 -0.3 2,873 2,798 -2.6 1.8 1.6 -0.2 Tesla 323 433 34.1 0.8 1.1 0.3 1,252 1,886 50.6 0.8 1.1 0.3 Toyota 4,011 4,157 3.6 9.8 10.7 0.9 18,204 18,132 -0.4 11.4 10.6 -0.8 Volkswagen 783 598 -23.6 1.9 1.5 -0.4 3,109 2,741 -11.8 1.9 1.6 -0.3 Volvo 119 121 1.7 0.3 0.3 0.0 544 526 -3.3 0.3 0.3 0.0 Other 27 19 -29.6 0.1 0.0 -0.1 127 100 -21.3 0.1 0.1 0.0 Data sourced from Experian Automotive. Other Asian Brands includes Genesis, Hyundai, Kia, and VinFast. 31
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