A MESSAGE FROM THE PRESIDENT ADVOCATING for Louisiana Dealers BY COULTER McMAHEN, PRESIDENT/CEO, LADA As we step into 2026, I find myself genuinely optimistic about what lies ahead for Louisiana’s franchised dealers. A new legislative year always brings renewed focus, fresh opportunities and — most importantly — a continued commitment to protecting the businesses that power our state’s automotive economy. With the legislative session now underway, LADA remains fully engaged in its core mission: advocating for Louisiana’s dealers and closely monitoring the policies that impact how we operate and serve our customers. This is a responsibility we take seriously, and one we are proud to carry forward on your behalf. PREPARING FOR THE 2026 LEGISLATIVE SESSION The Louisiana Legislative Session began on March 9, and activity is already moving at a rapid pace. More than 1,000 bills have been filed across both chambers, underscoring just how important it is for our industry to remain engaged and represented. LADA’s team is actively monitoring legislation throughout the session and advocating for policies that support Louisiana dealers and the customers we serve. Each session brings a wide range of proposals — some that directly affect our industry, and others that shape the broader business environment in which we operate. We remain focused on advancing proactive legislation that strengthens our industry. This session, LADA is prioritizing two key initiatives. Establishing Association Standing (SB 102 by Sen. Thomas Pressly) This legislation would allow LADA to act on behalf of the dealer body in certain instances when manufacturers violate Louisiana laws designed to protect dealers. In practical terms, it ensures that dealers are not left to face large manufacturers alone when those laws are challenged. For example, if Scout Motors — an affiliate of Volkswagen — were to apply for a dealer license in Louisiana, LADA would have the ability to bring legal action on behalf of all Volkswagen dealers, and the dealer body as a whole, to challenge that conduct. Similar efforts are already underway in other states. In California, the California New Car Dealers Association is currently challenging both Volkswagen/Scout and a partnership between American Honda Motor Co. Inc. and Sony Honda Mobility of America Inc. related to the Afeela electric vehicle brand, alleging violations of franchise laws through direct-to-consumer sales models. Importantly, this legislation would also address prior court precedent that requires dealers to pursue violations of the Louisiana Motor Vehicle Act only through the Louisiana Motor Vehicle Commission (LMVC) when there are other claims alleged (e.g., breach of contract, unfair trade practices). While the LMVC plays an important regulatory role, its authority is limited — it cannot award actual damages. SB 102 would ensure that Louisiana’s dealer protection laws can be fully enforced when violations occur. Modernizing Titling, Lien, and Registration Processes (HB 885 by Rep. Michael Melerine) Our second priority focuses on modernizing Louisiana’s vehicle lien, titling and registration system. By expanding the use of electronic signatures and records — or eliminating the need for wet signatures altogether — this legislation would allow dealers and OMV stakeholders to complete transactions more efficiently and securely in a fully digital environment. This modernization effort is about improving efficiency, reducing delays and creating a better overall experience for both dealers and customers. OPPORTUNITIES TO STAY CONNECTED AND ENGAGED One of the most impactful ways members engaged this session was through Dealer Day at the Capitol in Baton Rouge. Dealers from across the state met directly with legislators, shared their perspectives and reinforced the critical role dealerships play in our communities. The energy and turnout were a powerful reminder of what our industry looks like when it shows up together. Beyond our legislative efforts, LADA has a full calendar of events remaining, designed to keep you informed, connected and engaged with your peers and industry leaders. Our Annual Convention, taking place June 17-21 at the Grand Hyatt in Vail, Colorado, offers a valuable opportunity to step away from the day-to-day, gain fresh perspectives and connect with fellow dealers. It’s always a highlight of 6
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