DEPOSIT STRATEGIES TO DEEPEN COMMERCIAL RELATIONSHIPS BY DENNIS FALK SVP and Regional Manager, PCBB Many community banks have struggled in recent years to grow deposits while keeping costs in check. As competition intensifies, the banks that succeed will be those that take a more strategic and segmented approach. Total deposit balances in U.S. banks dropped by 7% between Q1 2022 and Q3 2023, reflecting broader headwinds for financial institutions. However, commercial balances rose 2% between Q3 2023 and Q1 2024, according to a 2024 McKinsey report. Analysts expect continued gains through 2025, giving community By combining industry-specific insights, relationship-based product design and rate sensitivity analysis, community banks can grow their commercial deposit base in a way that is both strategic and sustainable. 18 The CommunityBanker
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