©2024 Virginia Association of Community Banks | The newsLINK Group LLC. All rights reserved. The Community Banker is published four times each year by The newsLINK Group LLC for the Virginia Association of Community Banks and is the official publication for this association. The information contained in this publication is intended to provide general information for review and consideration. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your specific circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of the Virginia Association of Community Banks, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. The Community Banker is a collective work, and as such, some articles are submitted by authors who are independent of the Virginia Association of Community Banks. While The Community Banker encourages a first-print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (855) 747-4003. CONTENTS 8 14 VACB Board of Directors CHAIR Tara Y. Harrison Virginia National Bank Charlottesville CHAIR-ELECT Lisa E. Kilgour MainStreet Bank Fairfax VICE CHAIR Dabney T.P. Gilliam Jr. The Bank of Charlotte County Phoenix PAST CHAIRMAN Joseph R. Witt, CPA The Old Point National Bank Hampton ICBA VIRGINIA DELEGATE Blake M. Edwards Jr. Skyline National Bank Independence PRESIDENT & CEO Corey J. Connors VACB Richmond VACB Directors LeAnne R. Emert Benchmark Community Bank Kenbridge Cetric A. Gayles Citizens Bank & Trust Blackstone Aaron Green Pendleton Community Bank Harrisonburg James E. Hendricks Village Bank Midlothian Robert J. Hobbs CornerStone Bank Lexington Paul M. Mylum National Bank Blacksburg Thomas L. Rasey Jr. The Farmers Bank of Appomattox Appomattox Mark N. Reed Pioneer Bank Stanley Matthew H. Steilberg C&F Bank Toano VACB Staff Katharine C. Garner, CMP Vice President Education & Communications Kelli C. Mallinger Member Services Administrator 2 We Appreciate Our Convention Sponsors! Chair's Message 4 The Passion Carries On! By Tara Y. Harrison, Chair, VACB, Executive Vice President, Chief Financial Officer, Virginia National Bank, Charlottesville President’s Column 6 Starting With Why By Corey Connors, President & CEO, VACB 8 VACB 47th Annual Convention Coverage October 6-8, 2024, Kingsmill Resort, Williamsburg, Virginia 12 Fraud and Financial Crime By BHG Financial Institutional Network Innovation Station 14 Driving Strategy With AI as a Tool By Charles Potts, Executive Vice President and Chief Innovation Officer, ICBA 16 Customer Retention Strategies By Tony Cole, Co-Founder, Anthony Cole Training Group Partnership Success Stories 17 Utilizing Teslar to Increase Efficiency Without Sacrificing Culture 18 Strategies to Combat Talent Shortages By David Hamrick, Senior Account Executive, Teslar Software 20 Unlock More Profitable Customer Relationships By Dennis Falk, SVP & Regional Manager, PCBB 3 The CommunityBanker
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