Pub. 13 2024 Issue 4

We Appreciate Our Convention Sponsors!	2
Chair's Message: The Passion Carries On!	4
President’s Column: Starting With Why	6
VACB 47th Annual Convention Coverage	8
Fraud and Financial Crime	12
Innovation Station: Driving Strategy With AI as a Tool	15
Customer Retention Strategies	16
Partnership Success Stories: Utilizing Teslar to Increase Efficiency Without Sacrificing Culture	17
Strategies to Combat Talent Shortages	18
Unlock More Profitable Customer Relationships	20

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