©2025 Virginia Automobile Dealers Association (VADA) | The newsLINK Group LLC. All rights reserved. Virginia Auto Dealer is published four times per year by The newsLINK Group LLC for VADA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of VADA, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. Virginia Auto Dealer is a collective work, and as such, some articles are submitted by authors who are independent of VADA. While a first-print policy is encouraged, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (855) 747-4003. CONTENTS 2025 PUB. 6 ISSUE 3 A MESSAGE FROM PRESIDENT AND CEO DON HALL 4 What Was Once Fun and Games Is Bottom-Line Gains The Growing Role of AI in Dealerships 6 Introducing Roger Keller, 2025‑26 VADA Board Chair A Steady Hand, Relentless Work Ethic and a Commitment to Communities 8 A Look Back at VADA ‘25 14 Greenfield Outlines Future of Automotive Retail 18 Reset and Retool: Dealers Meet 2025 With Resilience Tariffs and Their Impact on the Economy Will Test Dealers’ Resilience By Truist Dealer Services 22 Virginia Dealers Shifting Gears for Good 25 VADA 2026 26 Leadership 27 Thank You VADA Allied Members 28 Thank You VADA Program Partners 30 VADA PAC United as One for the Franchise System 8 6 18 vada.com 3
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