to increase efficiency and free resources to increase and enhance member engagement activities. First, the association substantially outsourced and automated many accounting and administration functions. Second, we added our political strategist, Bryce Himelrick. Third, we developed plans to better utilize the exceptional abilities of our education director, Amanda Cunningham, and our communications and convention director, Allison Boyd. Fourth, we began recruiting for a new staff member to support communication and event planning activities to free up Amanda, Allison and Bryce to focus more time on strategy, innovation and member engagement. Amanda, Allison and Bryce will be assuming expanded responsibilities. Amanda will be responsible for all professional development activities. Allison will be responsible for membership development, including associate members and endorsed partners. Bryce will be responsible for political engagement activities that include PAC, legislative affairs and banker political participation. This year, we will continue to reorganize our time and resources to increase personal outreach from Amanda, Allison, Bryce and me. We look forward to expanding and deepening our relationships with member bankers. We will also organize three new committees to provide oversight for Amanda, Allison and Bryce as they develop their areas of responsibility. We are committed to making service on the new oversight committees meaningful and rewarding. We will be working hard to implement our member engagement enhancement strategies while continuing to provide excellent service on our existing services and programs. We will keep you informed as the changes develop. If you have an interest in serving on an association committee, please let me know. I would be delighted to explore opportunities for you to lend your expertise to improve our association and our industry. We will be working hard to implement our member engagement enhancement strategies while continuing to provide excellent service on our existing services and programs. 5 WEST VIRGINIA BANKER
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