©2026 West Virginia Automobile Dealers Association (WVADA) | MBR Connect™. All rights reserved. WVADA News is published four times per year and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of WVADA, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. WVADA News is a collective work, and as such, some articles are submitted by authors who are independent of WVADA. While a first-print policy is encouraged, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (801) 676-9722. Contents PRESIDENT’S MESSAGE 6 Engagement and Camaraderie By Jared Wyrick, President, WVADA 7 WVADA 93rd Dealer Family Convention in Photos June 14-17, 2026 10 Thank You Sponsors! 11 Thank You, 2026 Convention Exhibitors 2026 CONVENTION SPEAKER HIGHLIGHTS 14 Rocky Bleier Being the Best You Can Be 2026 CONVENTION SPEAKER HIGHLIGHTS 15 Steve Greenfield How Automotive Dealers Should Be Thinking About AI 2026 CONVENTION SPEAKER HIGHLIGHTS 17 Glenn Mercer Electric Vehicle Retention Risks COUNSELOR’S CORNER 19 Straight Talk on ‘Total Price’ What West Virginia Dealers Need to Know By Johnnie Brown, Esq., Jackson Kelly LLC BY THE NUMBERS 21 How Better Communication Reduces Financial Risk Preventing “Skeletons in the Closet” By Tasha Sinclair, CPA/ABV, Principal, Tetrick & Bartlett PLLC 23 In the Community 25 WVADA Preferred Partner Programs 26 Executive Committee, Board of Directors and Directors at Large 2026 ISSUE 2 19 JARED WYRICK President HALEY JUSTICE Communications & Events Director WEST VIRGINIA AUTOMOBILE DEALERS ASSOCIATION 1618 Kanawha Blvd. E. Charleston, WV 25311 Phone: (304) 343-4158 wvcar.com MEET OUR TEAM ELAINE JUSTICE Office Administrator AMY BROWN Office Adminstrator 7 WVADA NEWS 4
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