2020 Communicate Brochure

10 When it comes to engaging members, communication is key. Consider these numbers: more than 20% of members say they have canceled their membership or let it lapse in the last year. And when asked their reason for ending membership, 32% said it was too costly, 19% said it had too little value, 16% forgot to renew, 13% can get same benefits elsewhere, and 12% said there was a decline in benefits. So what can you do about retaining membership? Focus heavily on member engagement. And we can help. Magazines are mini ambassadors that arrive on your members’ doorsteps several times a year, touting value and benefits, while keeping your association top of mind.