2020 Communicate Brochure

12 While outsourcing is a strategy that works well — especially in publishing — it is a strategy that thrives on collaboration between our company and your organization. THE BOARD, THE STAFF AND THE STAFF PERSON IN CHARGE OF THE PUBLICATION ARE ALL COMMITTED TO OUTSOURCING. Outsourcing is certainly not a panacea for the trade association world. If your organization has mixed feelings over outsourcing, the frustration on both sides can make it very difficult to turn out a quality publication on an ongoing basis. We will go to extraordinary lengths to make sure we do our part. If your association is committed to doing its part too, then the publication will probably succeed. YOU HAVE REALISTIC EXPECTATIONS. Additionally, outsourcing is not a cure-all for problematic publications. We face the same issues in regard to publishing as your organization does. The main difference is that we have more people focused on the publishing process. However, we cannot manufacture time and we don’t print money. If late editorial content was a constant problem for your organization before we became involved, or you have been completely unsuccessful at generating ad revenue on your own, chances are these issues will continue to be problems for your publication.