2020 Communicate Brochure

18 as they spend reading a print one. And that makes a difference when an association is positioning themselves as thought-leaders in their industries. For many professional associations, the money thought to be saved through a solely digital exchange of information often has a very high price tag in lost membership, lost sponsorship and lost interest. A HAPPY MEDIUM Despite our obvious partiality to print, we absolutely do not shun the cyber world. In fact, we’re all in. All of our publications have their own online magazine website, which highlights the current issue and hosts an archive of back issues in a digital format. In addition, this page features information for potential members and advertisers about both the magazine and the association. Our magazine websites also feature a fully built-out digital edition of each magazine which can be easily shared on social media platforms. Together , the print version and the digital version of our client’s magazine makes communication effective and far-reaching, and more importantly, our association clients can speak to their members in the way their members want to be spoken to. Which is key in today’s world of one-to-one communication. ONLINE MAGAZINE SITES Our view of digital content delivery is customized based on our client’s needs, wants and, of course, website capacity. While we provide our clients with a magazine website, which we create and host, that has articles built out to share on social platforms, we can also simply provide a digital version of the magazine in a PDF or “flipping book” version. We can create a website banner to be placed on your home page that could be linked to the magazine website.