2020 Communicate Brochure

19 EMAIL MARKETING We also provide our clients with a digital delivery of their magazines using a custom template within a specialty email software program. We like the added security protocols that a dedicated software program has in place, along with the analytics and reporting that comes with an email service. The custom template we create is mobile friendly and is supported across any platform. We create links in the email to the magazine site and articles. Once the client approves, we then send out the email blast, using a list provided by the client. After the email blast has gone out, we provide a report about it. Print isn’t a replacement for generation Z’s digital lives but serves as an addition. Both millennials and Gen-Z are turning to magazines because they offer a different experience than what they’re used to. Many in fact refer to Gen-Z as the ‘’omnichannel generation,’’ stressing the fact that publishers should consider using a combination of print and digital marketing approaches to successfully monetize this audience. — Chaymae Samir