2020 Communicate Brochure

22 HOW DO YOU DETERMINE YOUR COSTS? We charge $65 per page for graphic design and typesetting. In addition, we have a per-publication flat charge for editorial and graphics. We pay our sales staff 25% commission on ad sales and we mark up our services by a reasonable margin to cover overhead. All in all, our costs — for what we do — are extremely competitive. IS THERE EVER A PROFIT FOR OUR ORGANIZATION? Yes. Many of our clients have very profitable publications and see “profit- sharing” checks ranging from $1,100 to $20,000 per year. However, most publications run pretty close to project cost, because the majority of our clients are looking only to defray their expense of communication with their members. Our ad prices are designed to cover the cost of publishing at a 50/50 ad-to-editorial ratio. Profit-sharing comes into play when advertising revenue exceeds the project cost for the magazine for the publishing year. DO ALL LOCAL CHAPTERS HAVE TO PARTICIPATE AND/OR GIVE UP THEIR OWN “LOCAL” PUBLICATION? No. Participation in a state publication does not mean that each local chapter must give up its own magazine or newsletter. A statewide publication can serve as a tool for education, communication and mentoring between the local chapters. Statewide and local magazines or newsletters can co-exist, and do, in several of the states where we work. In most instances, however, local chapters eventually just send the information to the state publication, where a certain number of pages are reserved for their use. A statewide publication is a very powerful medium, especially in times of active legislative activity. It is also a strong prospecting tool, because we send extra copies to your communication chair each month to pass along to potential members.