2020 Communicate Brochure

23 WILL WE LOSE CONTROL OF OUR PUBLICATION? That probably depends on your definition of “control.” Your association generates content and your board has final approval of the publication. We don’t print until your communications chair or association executive approves the proof in its entirety (including design, content, ads, and so on). We do suggest and encourage that we all stick to the publishing schedule as closely as possible. Part of your responsibility in working with us is understanding that advertisers are paying for quality and consistency. If you don’t have anything to submit for one or more issues, we will handle it for you and you can still proof it! You make the call. We work for you. ARE PUBLICATIONS EVER LATE? Yes, there may be times when some of our publications are late, regardless of what we do to prevent it. When editorial is submitted late from our clients, it means that the entire production run on our end is also technically late. As much as we wish we could manufacture time, we can’t. Our clients control timeliness, because a timely publication depends on timely editorial and timely final approval. We will work with you, remind you and help you compose editorial, if you need us to. But if you are late, so are we. WHAT IS YOUR RELATIONSHIP TO OUR ASSOCIATION? We are your production staff. We handle all the headaches of publishing — and there can be quite a few! You get a quality magazine or newsletter without having to spend all the time putting it together. We help you through the rough spots. Boards typically serve for only a year or two, but we’re around all the time; we are the constant in your equation. Our goal is to provide you with a communication tool that will maintain your organization’s relevance, member recruiting and renewal over many years.