2020 Communicate Brochure

4 A CRITICAL SOURCE OF INDUSTRY NEWS AND INFORMATION 2 Not only does a printed publication convey so many of an association’s benefits, but for many members, it is the only real connection they have to the association. If they can’t make it to monthly luncheons, social activities and conventions, a beautiful, full-color magazine is one reason they’ll cut checks for membership year after year, because it connects them to the value of the organization. A magazine is really the visual of what an association does, and it provides a tangible expression of value. Professionals identify with their industry publication. They look to a trade magazine as a vehicle for networking, sharing knowledge, earning recognition, defining their profession and advancing in their careers. So why are we so partial to print? Well, to begin with, it works. Consider the following: NOT ONLY SUSTAINABLE AND PERSONAL — IT'S PURPOSEFUL. And it's getting even better. With technological innovations like variable data printing and targeted mailing, direct mail (think magazines) allows organizations to communicate personally, effectively and efficiently with their members.