2020 Communicate Brochure

5 EFFECTIVE. If you print it, they will come. There's something about the printed page that people can’t ignore. Simply put, paper still works because people still pay attention to it. While junk emails are often sent straight to spam filters, 81% of consumers still read or skim their mail. Business owners are taking notice of the trend. EFFICIENT. Small costs. Big results. Direct mail is a very efficient marketing medium, and that shows in its response rates, which are typically measured in whole, single or even double-digit figures. MEASURABLE. By sending your message on paper, you can directly measure its response, and gain valuable information about how well it works. Then, you can use this information to track inquiries and responses, and direct your communications for future campaigns. TARGETED. Aim, shoot — and if necessary, re-aim. While other communication efforts cast a large net on a largely disinterested audience, paper lets you market your message to only the people you choose, and deliver that message directly to their door. It’s a more personal way of connecting with people based on their interests; and with variable data printing, you can even address them by name.