2020 Communicate Brochure

6 FLEXIBLE. Everyone likes a (pleasant) surprise. Paper is the only medium that gives you the flexibility to reach out to your customers and give them something they can touch, feel and hold in their hands. Paper can include scented panels, CDs, and more; as a result, paper has the power to touch users — and let them touch back. COMFORTABLE. Reading a magazine at the office over morning coffee. Browsing a magazine from the comfort of an armchair in the evening. Paper gives people the choice to respond on their own time, and in their own way. It doesn’t yell. It doesn’t flash. It just sits, patiently, and waits to be read. Maybe that’s why, most of the time, it is. ESSENTIAL TO ECONOMIC GROWTH. Direct mail is less expensive than other media, and helps them compete with larger companies. And the same is true for associations. Paper also helps the economy on a larger scale. Mail contributes more than $702 billion in increased sales to the U.S. economy year after year. WORKS WITH OTHER MEDIA. Using paper along with other types of media can increase the effectiveness of marketing campaigns. Catalogs can encourage website purchases, direct mail pieces can lead to phone calls or store visits, and magazines can reinforce brand connections across many mediums.