2020 Communicate Brochure

8 A WAY TO KEEP ALL OF YOUR MEMBERS IN TOUCH 3 The future of an association depends on its ability to meet the needs of a diverse group of people, often spanning several generations. The versatility, dependability and universal value of the printed publication have made it a crucial tool for associations of all sizes, who seek to bridge the membership gaps and deliver something for everyone. While we’re certainly living in the age of technology, the truth is that digital communications are only accessed by some, and often hurriedly. Sharing information by word of mouth at association events is effective, but still reaches only a fraction of the membership. A full 99% of magazines reach their intended recipients — and frequently enjoy a circulation between two or three people per copy.