2020 Communicate Brochure

9 verb 1. to occupy the attention or efforts of (a person or persons) en • gage • ment Simply put, member engagement is the ongoing interaction between a member and their association in exchange for meaningful value. The Math of Engaged Members • Engaged members stay four more years compared with non- engaged members. • Engaged members spend 22% more than non-engaged members. • Member engagement not only increases member loyalty, but also creates referrals. • Over half of the organizations with a member engagement plan reported it helped them increase membership renewals (51%), attendance at events/webinars (50%), annual conference attendance (44%), social media engagement (34%), web traffic (31%), and non-dues revenue (25%).